Influencer marketing is not a new concept, it just started becoming trendy and a buzzword a couple years ago. Now that companies have bigger budgets and more tracking technology is available, they’re specifically looking for measurable results which is why you need to start educating your influencers on how to drive sales. Below you’ll find a few of the techniques we use by channel through our affiliate programs and influencer marketing campaigns.
You can use these as a base for your own agencies or companies and you’re always welcome to contact me to bounce ideas around. I love learning new things from you guys as well. =0) As a quick heads up, these are the basics, everything is done custom for the client and by influencer’s capabilities, but they normally all start with this.
- Facebook Fan Pages