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what to do when your site does gain or fall during google updates

Traffic Doesn’t Change During Core Updates? Congrats!

If your traffic never seems to grow or shrink during a core update, congratulations, you’re likely doing things right.  SEO isn’t always about gains and losses, sometimes it is maintaining your current market positions so your company doesn’t lose on revenue, branding, and exposure.  Maintaining positions isn’t easy, and even the big brands and media …

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2 Niches That Boom in January and Have Little Competition

2 Niches That Boom in January & Have Little Competition

January is one of the months that is primed for entrepreneurs as there are industries with substantial demand and room for new players to move in.  I’m not talking about building a database of couples that got engaged during the holidays, prepping for Valentine’s, fitness and resolutions, or the big famous football game in February.  …

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How the Same Page Can Have 4+ Conversion Rates

How the Same Page Can Have 4+ Conversion Rates

A page with “high conversion intent” does not mean it will be a high converter.  This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths.  And this post walks you through the reasoning as to …

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The New Google Changes Are Good for Affiliates Not Bad

The New Google Changes Are Good for Affiliates (Not Bad)

The new Google updates are going to be amazing for affiliates and for small brands.  There’s multiple reasons for this, and not just the AI aspects.  If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited.  Same with smaller brands and service providers. Before I jump in, go here …

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user intent in marketing

User Intent and How it Applies to All Marketing Channels

Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels.  But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business.  And this includes ecommerce stores, brick and mortar, publishers, and service providers. …

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