With more people online (mobile, tablet & computer), companies are finally paying more attention to their websites. That also means branding, PR, C level executives and others who are not familiar with the digital landscape are making the decisions that are smart for traditional business, but have unforseen consequences with online and websites.
Below you’ll find a few recent examples about companies that made or are making these same types of mistakes and how they could avoid, fix and prevent them. If they don’t and you want to compete, you’ll also find how to jump in and take some of the traffic they would have had.
As a heads up, all of the external links in this post are ads (affiliate links) and if any aren’t I will change them out for these ads (affiliate links) if I find out they have a program.