So this is more of a rant which I think many Marketing Bloggers will agree with. This isn’t directed at my readers or anyone in particular, but something that many Marketing Bloggers have noticed, but are usually to scared to say. It’s usually the readers fault that blogs deteriorate in quality because sometimes the readers don’t share information when a Blogger gives actual information and great tutorials. What I mean by that is that when a Marketer shares a quality full strategy, they seem to get less comments and less tweets or shares. When a Marketer shares a bunch of fluff or thoughts, everyone loves to share it and comment on it. It’s almost like when people learn something, but don’t want others to find the same information or find out it wasn’t their idea, they shut down and try to keep it quiet. This way they can have an advantage over their friends and competitors. The other thing that deteriorates the blog is that since the low quality posts are what gets shared, that tells the Blogger that low quality posts are what their audience wants to read. This information is coming from me ghost writing on large blogs and watching what gets shared, talking with large blog owners and from general observations.
The thing is that when a blog becomes popular because someone was sharing information, the blog owner gets excited and wants to continue writing. It’s like when you’re an Affiliate and get your first sale or an SEO and you get your first top ten listing. If you tweet out the good information, it encourages the writer to want to write more quality posts just like getting your first sale makes you want to generate millions more. If you are scared to share the information because you don’t want your competition or peers to find out that it wasn’t your idea, or you don’t want them to compete with you, you aren’t encouraging quality posts from the author and the blog’s quality will deteriorate. If you only tweet out, comment and share fluff and theory posts, guess what, you have now not only told the Blog owner that you don’t want to hear about quality information, but you have helped your followers, friends and fans discover a talented Marketer for the wrong reasons. You are not only encouraging the demise of what could have been an extremely educational and quality blog, but you are creating another “Guru” styled blog which is nothing but fluff and the obvious. This really hurts the next generation of Marketers that looks up to these people because they end up learning absolutely nothing and go to the wrong sessions at events and shows.
Anyways, I’m not ripping into anyone in particular and I don’t want you to take offense to this. Just think about when you share and what you share. If it is fluff or obvious things, maybe think twice about sharing it. If you find quality content and strategy, don’t be afraid to share it. Sharing the quality posts will encourage better posts in the future. Not sharing fluff and thoughts encourages the writer to have to provide quality content. Anyways, this was just a rant that I wanted to write about after getting back from SES NYC. Thank you again for reading.