I’ve talk to a lot of companies each week about their affiliate programs and 5 of the same questions always come up. They include “you don’t have enough traffic, sites ranking for your URL + coupons close the sale and even you’re not where the best affiliates are so launch on other networks”.
Whether it’s an in house manager hearing it from a network rep, an affiliate management company telling it to a client or even a consultant who doesn’t know better, here are 5 lies you’re being told that are probably costing you and your company money. I also include explanations and solutions for each.
(Note: This post is just my opinion and how I manage programs.)
5 Signs Your Affiliate Manager is Lying to You
Here are five of the most common things you will hear from an affiliate manager or outsourced program manager (OPM) about your program. All of them can cost you money, all of them can cause damage to your company and if an Affiliate Manager says any of them to you, it may be time to hire someone to educate them if they’re in house or simply move on to a new affiliate management company if you outsource.