Many retailers love having gay traffic. Numerous gay couples are DINKs (Dual Income No Kids), gay consumers tend to be socially and technologically savvy shoppers and this community can be extremely brand loyal. But what many stores may not know is that their website may not be gay friendly.
You don’t have to plaster your site with rainbow flags, disco balls and pop divas to be gay friendly. You don’t even have to show same sex couples, although it doesn’t hurt. What you do have to do is realize that gay customers need certain things that heterosexual shoppers don’t need. This also goes for people shopping for gay couples for the holidays, anniversaries and weddings.
By making some small tweaks to your website, you can not only begin to make it easier for gay people to shop, but you may be able to increase conversions, build backlinks and build a larger loyal customer base.
Here are some tweaks you may want to make to your website to help your gay visitors, and people shopping for gay friends, to provide a better user experience and make your website more gay friendly. [Read more…] about Is Your Site Gay Friendly? 6 Tips to Convert Gay Visitors.