Should you pay Affiliates on Repeat Customers?

One question that comes up all the time for Merchants with Affiliate programs is “Should we pay Affiliates on Repeat Customers and Repeat Purchases?”.  Merchant’s say no and Affiliates, OPMs and Networks say yes.  But in reality what is the right choice? Let’s break it down and think of the good and the bad with […]

Should you pay Affiliates on Repeat Customers? Read More »