[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.adamriemer.me\/affiliate-marketing\/turn-affiliate-traffic-into-sales-conversion-strategies\/#BlogPosting","mainEntityOfPage":"https:\/\/www.adamriemer.me\/affiliate-marketing\/turn-affiliate-traffic-into-sales-conversion-strategies\/","headline":"2 Advanced Strategies to Convert Affiliate Traffic to Sales","name":"2 Advanced Strategies to Convert Affiliate Traffic to Sales","description":"Yesterday at the Type A Parent conference someone asked me to write down my response to “what tips do you have to convert affiliate sales?”.\u00a0 Here is the basic principal behind the strategies I shared.\u00a0 It is something that is very easy to do, but is also rarely done. How to convert affiliate traffic into […]","datePublished":"2017-10-07","dateModified":"2017-10-07","author":{"@type":"Person","@id":"https:\/\/www.adamriemer.me\/author\/adamriemer\/#Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me\/author\/adamriemer\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Adam Riemer Marketing, LLC.","logo":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/strategies-to-convert-affiliate-traffic-into-sales.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/strategies-to-convert-affiliate-traffic-into-sales.jpg","height":1002,"width":1376},"url":"https:\/\/www.adamriemer.me\/affiliate-marketing\/turn-affiliate-traffic-into-sales-conversion-strategies\/","about":["Affiliate Marketing"],"wordCount":629,"articleBody":"Yesterday at the Type A Parent conference someone asked me to write down my response to “what tips do you have to convert affiliate sales?”.\u00a0 Here is the basic principal behind the strategies I shared.\u00a0 It is something that is very easy to do, but is also rarely done.How to convert affiliate traffic into sales:Audience MatchingExperience MatchingAudience MatchingThe first thing a blogger, or any site should do is to log into their analytics package.\u00a0 Google Analytics tends to be the most popular one at these shows.\u00a0 Start by looking at your demographics tab.\u00a0 From there, sort by landing page and you’ll be able to target down to the specific posts driving traffic to the merchant, site or store in question.You want to look for things like where they live.\u00a0 City or Urban, age range, median household income levels (yes this is available and I shared how to find it at the show) and anything else you can get from the stats.\u00a0 Next take that data and look at what the typical merchant’s consumer base is.\u00a0 If you can get it for the category on the site, or the specific products you’re selling, even better.Now ask yourself, are the skews the same for male\/female, income level, age range, urban vs. country, etc…\u00a0 If they are very different (even for the same product), then look for a merchant who provides a better experience for the audience you are sending.\u00a0 For example, you can find some of the same brands at Target or Walmart that are available at higher end retailers.\u00a0 If the person is not a Target or Walmart fan or budget conscious, the other retailers may provide a better experience and get them to shop.If your audience is more budget conscious or doesn’t have products readily available at niche local stores (i.e. curved fish tanks in the country or urban settings vs. a suburb with big box retailers), then sending them to retailers who cater to their needs may increase conversions.\u00a0 Matching your audience to a site that caters, speaks to and addresses their needs is the first tip and way to help turn affiliate traffic into sales.Experience MatchingNext look at how they are viewing your site.\u00a0 The example I used at the show is by device.\u00a0 If your audience is predominately on mobile devices, don’t look at the merchant’s website or take screen captures from your computer.\u00a0 Instead do it from your mobile device.When you get to the merchant’s website, ask yourself:How quickly does the first page loadDid the next page and shopping cart load fast tooIs there a good sales funnel for mobile traffic and visitorsHas the merchant spent time to ensure there are trust and conversion attributes to drive the visitor from viewer to a closed saleAre the fields at checkout easy to use or does the customer have to work to enter in their dataDoes the merchant have cross device tracking set upIf the merchant you are promoting is built for desktop sales, but your traffic is mobile, there could be another retailer with the same products that has a better mobile experience and more tracking options.\u00a0 This will in theory help to convert your traffic better because they are providing a better experience for your traffic.There is a bit more that goes into this, but the above information is more than enough to get you started.\u00a0 If you’re still wondering why your affiliates are driving traffic but not producing sales, contact me and we can set up some time to review it and see how we can help to make you and your partners more money."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Affiliate Marketing","item":"https:\/\/www.adamriemer.me\/affiliate-marketing\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"2 Advanced Strategies to Convert Affiliate Traffic to Sales","item":"https:\/\/www.adamriemer.me\/affiliate-marketing\/turn-affiliate-traffic-into-sales-conversion-strategies\/#breadcrumbitem"}]}]