[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.adamriemer.me\/affiliate-program-management\/affiliates-bloggers-merchants-3-monetization-things-need-know-dont\/#BlogPosting","mainEntityOfPage":"https:\/\/www.adamriemer.me\/affiliate-program-management\/affiliates-bloggers-merchants-3-monetization-things-need-know-dont\/","headline":"Affiliates, Bloggers & Merchants – 3 Monetization Things You Need to Know (But Don’t)","name":"Affiliates, Bloggers & Merchants – 3 Monetization Things You Need to Know (But Don’t)","description":"I was doing a ton of site audits at Pubcon last week, and a few other shows recently, and constantly ran into a few things that took Bloggers, Merchants and Affiliates by surprise.\u00a0 There are the normal things like adware taking credit for sales and not properly giving credit to channels or allocating your budgets, […]","datePublished":"2013-10-31","dateModified":"2013-10-31","author":{"@type":"Person","@id":"https:\/\/www.adamriemer.me\/author\/adamriemer\/#Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me\/author\/adamriemer\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Adam Riemer Marketing, LLC.","logo":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","width":600,"height":60}},"url":"https:\/\/www.adamriemer.me\/affiliate-program-management\/affiliates-bloggers-merchants-3-monetization-things-need-know-dont\/","commentCount":"1","comment":[{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/affiliate-program-management\/affiliates-bloggers-merchants-3-monetization-things-need-know-dont\/#Comment1","dateCreated":"2013-11-01 14:22:12","description":"One thing that could potentially happen with some of the tools as well is that they may take backlinks that you needed for SEO and turn them into Affiliate links which will not count for SEO since they no longer point to the website that would have gotten the rank from the link.  There are numerous other things as well, but I wanted to throw this one into the post.","author":{"@type":"Person","name":"Adam Riemer","url":""}}],"about":["Affiliate Program Management"],"wordCount":1562,"keywords":["dangers of link shorteners","how to monetize your site","monetizing your site"],"articleBody":"I was doing a ton of site audits at Pubcon last week, and a few other shows recently, and constantly ran into a few things that took Bloggers, Merchants and Affiliates by surprise.\u00a0 There are the normal things like adware taking credit for sales and not properly giving credit to channels or allocating your budgets, but then there are things many people haven’t thought of.\u00a0 Many stores have blogs, many Bloggers and Affiliates use spam protectors and plugins for commenting and almost everyone uses link shorteners.\u00a0 The problem is that these can have a direct impact on your revenue, attribution and budget allocation.\u00a0 Sometimes it is small but other times it is large.\u00a0 Here are 3 things to look at and double check with all of your Marketing and PR teams to see if you are losing money, giving sales to other people, not having proper attribution and not even realizing it.1.\u00a0 Link shorteners.\u00a0 Many of us use link shorteners to get stats on click throughs, have better looking links or be able to shrink links down to use on social sites with character limits.\u00a0 Although it is a great tool to have, some of them are using sub affiliate networks and automatic link and keyword monetization tools to turn direct links into Affiliate links.\u00a0 I haven’t tested all of them to see if this is happening, but there is a chance that with some of the free ones you use, a direct link from an in house employee or an Affiliate that uses a direct link because they went in house instead of on an Affiliate Network can now become an Affiliate link.\u00a0 One of the my clients had a large Video Blogger that used a shortener and was also an Affiliate (but had a direct relationship).The shortened links were turned into Affiliate links for another Affiliate because the link shortener uses an automatic link monetization tool and although we saw the referring url was from her page, the sales were showing up under another Affiliate and if we didn’t know this, there could have been double payouts or the wrong person being paid.\u00a0 What we did was get rid of her using the link shortener and have her create her own shortened urls and use Affiliate Network Links.\u00a0 Now she is getting credit, making more money and not losing sales.\u00a0 If you are an in house Marketer, Affiliate or Blogger using a url shortener, you may want to double check your links on social sites, your blog and other channels to see if or help make sure that the proper channels are being credited and sales are not going to the Affiliate channel through the automatic link monetization tools instead.\u00a0 There are multiple ways to do this, but that is one of the services I offer and that makes me unique.\u00a0 It is not hard to figure out so by reading the rest of the post you should be able to figure out how to do it.2.\u00a0 Blog commenting and spam protectors.\u00a0 Some of these same link and keyword monetization tools have created deals with blog commenting and spam protection plugins and services.\u00a0 If you are an Affiliate and someone leaves a comment on your blog, if someone leaves a link or if the plugin is able to create links off of keywords, you could now be giving your traffic and sales to other Affiliates.\u00a0 If you are a merchant using a plugin for commenting and spam protection, you could be paying out sales from your own readers on your own blog to Affiliates which you never should be paying.\u00a0 If you use any spam protectors or commenting plugins you’ll want to test the links to see if they set Affiliate cookies and also go through the terms and conditions or terms of use and FAQs on the plugin or spam protector’s website to see if they use Affiliate links and if you are spending money by paying an Affiliate for the traffic on your own site when you shouldn’t.\u00a0 There are a ton of great plugins that don’t do this, are free and will help to save you money.3.\u00a0 PR and News Sites.\u00a0 Some news sites are now using these monetization tools to monetize keywords and the links within their sites.\u00a0 Although they have every right to monetize their site the way they see fit, as a business or a merchant you may want to think about this in a bit more detail.\u00a0 When you work hard developing a PR campaign or pitching Journalists and Bloggers, you want the traffic for free in exchange for the great content you provided them.\u00a0 That’s how it has always worked.\u00a0 I am not opposed to change and I already said that they have every right to monetize their sites however they want, but what if you cannot work with specific stats because of Nexus and one of the news sites is locally focused and uses these tools and is in one of the states you cannot work with.\u00a0 (I am not a Lawyer, not licensed to provide legal advice and this is just a a random thought.\u00a0 You need to talk to an actual licensed Lawyer if you want a real legal opinion).\u00a0 You were not able to work with them because they are based in a specific state and have readers and shoppers from that state (especially if it is a locally focused news site for a community or city).\u00a0 If you don’t have a dashboard to block all partners and news sites from that state, this could potentially cause issues for your company if you have the auto monetization tools within your Affiliate program.\u00a0 The same could happen for the news sites if they use the plugins and tools for comments and link shorteners.\u00a0 Again, I am not a Lawyer but this is something you’ll need to think about and also talk with your PR department about.\u00a0 It could cause you to not be able to work with specific news outlets which can hurt your SEO, your PR and overall revenue.With all of that negative stuff being said.\u00a0 I actually love these monetization tools.\u00a0 Although I have not used them yet, I have a few old blogs that still have some traffic on them but all of my links are dead.\u00a0 Because of this, those tools can be the perfect way to start making some money from the sites so I don’t have to go through hundreds of posts and probably change out thousands of links.\u00a0 That also means that I probably won’t be updating them and the only way to get onto the sites are to be with those tools or to meet me somehow and get me to add you.\u00a0 Working with the tool I am using to add to my site may be the easiest way for you to get onto my niche content sites and a great way to get onto the specific posts you want.\u00a0 I don’t let any of them in the programs I manage for numerous reasons, but as a Blogger I think it is an awesome product that I am looking for one to add to my old sites that I don’t want to update.\u00a0 I need to find one that will let me block specific merchants though since I don’t like to work with the really dirty ones or ones that have different corporate opinions or political opinions with my very niche sites and visitors.Regardless of what you do, if you work online you need to read how sites, plugins and the free tools you use make money and what they use to monetize their content.\u00a0 If you use a plugin on your company blog or your personal blog or affiliate site, you could have your links turned into content network links or Affiliate links and have other people making sales when it should have been you getting the sale directly without paying out on a CPC or an Affiliate commission.\u00a0 You also shouldn’t allow Affiliates to make money off of the visitors that are already on your site.\u00a0 This adds no value to you whatsoever in my opinion because there are other tools out there that are free that don’t use these link and keyword monetization tools.\u00a0 If you use link shorteners, you may be losing money from your social media, ppc or other channels and actually be crediting Affiliates for your work while messing up you attribution.\u00a0 It’s important to know who your partners are, how they work and how they make money.\u00a0 If you don’t, you could be paying out money you shouldn’t have been paying and if your departments don’t talk to each other, it could completely mess up your attribution and further hurt your bottom line.\u00a0 A link on your Facebook page that goes through a URL shortener could look like social media helped to influence the sale, but the Affiliate channel closed it.\u00a0 Unfortunately it was actually only the social media channel and they should get full credit.\u00a0 Now your attribution line is messed up, your budgets will not be allocated properly and your departments won’t be given the proper tools and data they need to run the most effective campaigns."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Affiliate Program Management","item":"https:\/\/www.adamriemer.me\/affiliate-program-management\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Affiliates, Bloggers & Merchants – 3 Monetization Things You Need to Know (But Don’t)","item":"https:\/\/www.adamriemer.me\/affiliate-program-management\/affiliates-bloggers-merchants-3-monetization-things-need-know-dont\/#breadcrumbitem"}]}]