Whether it’s a Blogger in a Facebook group claiming they got penalized for using affiliate links and warning others not to try them, or a resource or directory website that swears their Google traffic is gone because they joined a specific affiliate program, you’re going to come across some scary stories. Don’t let them turn you off from affiliate marketing.
The main thing to look for is the person claiming “Google hates affiliate programs” or “Google hates affiliate websites” and my favorite “Google hates affiliate links”.
Using affiliate links and programs is just like any other monetization plan or ad placement. Google even has an entire section in their webmaster support area of search console specifically for building solid affiliate websites to make money. For the most part, affiliate links are 307 redirects, cloaked links or just a direct link with parameters (which should be no followed). They are treated just like any other part of a page and piece of your website’s structure and anatomy. This is no different than some of the other things you’re already doing.
Just like with other inbound and outbound links, too many dilute the authority they can pass internally and externally, and you should not add them if they won’t provide value to the visitor and support the topic. You also should not load your sidebar full or place too many on a page and above the fold. It’s that simple. So why do so many people blame them for their sites not ranking or losing rankings?
Let’s dive into why some people say Google hates affiliate websites and links.
- Thin content being added and banners/links in the wrong places
- Irrelevant content being created
- Duplicate pages diluting your entire site
- Not using disclosures to say it is paid placements (use blogging penalty for sponsorships)
Thin Content Being Added and Using Ads in the Wrong Places
Example 1 – Bloggers and their first sales.
Bloggers who make their first sales sometimes start [Read more…] about Yes, Google Likes Affiliate Websites & They Can Rank.