Equally as important to the keywords you research before writing your posts and the backlinks that build it’s authority is the structure and formatting of the words and the way you format them. Quality content isn’t just something that creates conversions and causes reactions, it is also properly designed for the reader and the search engines, structured to be absorbed as well as indexed and complements the website regardless of the page it’s on.
Below you’ll find how to format and structure when doing your SEO content writing as well as the little nuances that do make a difference in your ability to have a page rank in the search engines, gain exposure and most importantly, convert into revenue and leads for your business or blog.
Here are the sections so you can more easily navigate the post.
- What is relevant wording that doesn’t compete
- How to structure for featured snippets and UX
- Ensuring it is appropriate for SEO, Social Media & UX
- Title tags
- OG, Twitter, Pinterest
- Tone and Purpose By Page Type
- Blog post
- About us
- Avoiding Building Competing Content
How to Create Relevant Content Based on Topics
Just because two things mean the same for us as humans does not mean they are the same for the search engines. A good example are squat exercises and booty workouts. Both have search volume and in our minds are similar, but they are incredibly different for a robot or spider. [Read more…] about SEO Content Writing – How to Create Copy That Ranks