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October 4, 2018 By adamriemer Leave a Comment

How to Prepare Your Business for a Successful Holiday Season

This is not a this year post, this is evergreen and won’t change. It is something I print out and keep handy during each holiday shopping season and since we’re now in October, I figured it’s time to share it with you all. It’s a checklist of things to remember so that you can do your best have a successful Q4 with your marketing campaigns and strategies.

The big thing to remember is that if it’s not making you more money and more productive, it won’t impact your Q4 and it does not matter.

Do Not Complain About Missing or Lower Traffic

Complaining and worrying about missing traffic or a channel that is falling won’t make you money. Tweeting to Google, yelling at an affiliate manager who lost a big partner or complaining in a Facebook group about the Facebook algorithm doesn’t make you feel better in the long run and distracts you from what is important. You know what does make you feel better, recovering sales and growing. Sit back and see what is in your control and then focus on that, not complaining and looking for peer reaffirmations.

Can you launch in new places like Amazon, Walmart.com or other market places. There are almost always untapped traffic sources within your reach and this could be the time to test them. Same with going to Bing if you’re only running Adwords or you can begin creating video and video ads for YouTube. You probably have a cell phone or a computer with a camera, use it. Don’t let fear and self doubt stop you!

What Are Other Ways You Can Use What You Have

As a digital marketing consultant for both large and small companies I have to be creative regularly and evaluate, audit and come up with recommendations based on capabilities, availability of skills, financial situation and the reality of executing campaigns properly. To do this I have to be creative and think of alternate ways that clients can use their assets without eating up too much time and also have a good chance at driving revenue and leads. The same goes for you.

Think about your newsletter list. If you’re only emailing to it you’re limiting your own potential.

Other ways to use an email list:

You can upload it to social media ad platforms or Google and run ads
Use it for cross promotions with complementary companies for a giveaway to grow it
Cut a deal with a media outlet like a blog, local paper or even a major media site that sells impressions. Trade them coverage for the promise of you emailing the coverage/article to your list.

September 24, 2018 By adamriemer 4 Comments

100% Accurate SEO & Affiliate Predictions for 2019

Q4 is now upon us, well in about a week or so, and with this happy time that makes marketers want to scream comes a plethora of predictions, analysis and hopes for an exciting new year.

Below you’ll find some of our predictions for SEO and Affiliate Marketing in 2019 and we feel confident that a majority of these will in fact come true.

September 10, 2018 By adamriemer Leave a Comment

How to Optimize for Traffic, Views & Keywords on YouTube with Data

Knowing how to find actual search volume and which keywords can bring you traffic when uploading YouTube videos can be tricky. You also need to think about which keywords will convert into revenue for you and what has the best potential for making money with ads. Luckily this is easy, when you know how to find the data before you begin the optimization of the YouTube video.

By investing a little bit ahead of time, you can properly optimize everything from the opening image that causes the most engagement based on a desired reaction, to which keywords will show volume so you can make money off of ads, as well as how to determine which combinations can make your YouTube video go viral and which can generate interest to drive sales and subscribers.

It takes between 15 minutes and an hour to set up the test and you can spend as little or as much as you want to build relevance and enough of a result to build a strong enough focus group and have a solid dataset to verify that your test is accurate. In some cases I’ve had a video start to take off during the test. When this happens I can normally make my money back with ads showing on it. That’s the nice part about having an “earned views” column in the adwords interface for YouTube ads.

So here’s how to do this.

September 4, 2018 By adamriemer Leave a Comment

How to Optimize Pins for Pinterest SEO & Make Money

You’ve probably read how to do Pinterest keyword research and make money guides, but they haven’t worked out like you’d expect. The reason many don’t work is they forget to show you how to find and use data that is relevant to you, your specific situation and nice, as well as how to find the keywords that create proper reactions by images and the intent of the user.

The post below will teach you one way to easily gather this in order to be successful. This is a trick I’ve used multiple times and will continue to use with clients and for my own projects. It allows me to optimize based on data, not opinions, thoughts and random intuition. If you like the content or find it useful, it’s free so I’d appreciate a share as a way to say thank you.

(PS, this post contains affiliate links and I earn commissions if you click and shop through them).

How to Optimize Your Pinterest Pins for Traffic, Exposure and Money

August 28, 2018 By adamriemer 2 Comments

How to Do Pubcon Like a Pro!

Heading to Pubcon? Here’s everything you need to get the most from the show in 4 easy steps. If you have more tips for people new to the show, or just want to give some pointers, feel free to leave a comment below.

Embed This Into Your Website, Copy & Paste The Code Below:

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Whose who at Pubcon

Looking to contact someone about sponsoring an event or a tradeshow booth, or maybe you’re stuck and the badge printer and they don’t have you on file, here’s the right person to contact and who can help to resolve any issues before or during the show.

Brett Tabke – @btabke – The person in charge and founder. Contact him for sponsorships, show ideas & deals.
Joe Laratro – @jlaratro – Have an issue with a speaker or want to pitch a session or talk about fishing, he’s ready to help.
Melissa Fach – @SEOAware – From social media marketing & SEO to animal print décor, she’s in charge of the messaging and community.
Jeff Randall – @jeffrandall – Although he’s mostly behind the scenes, if your booth gets lost or logistics happen, he’s your guy.

How to Choose a Session

July 16, 2018 By adamriemer 4 Comments

Internal Links and How to Use Them for SEO to Rank & Recover

Internal links are one of the most underutilized aspects of SEO which are in your control and easy to implement. But first we need a definition in case you haven’t heard the term before.

What is an Internal Link?

An internal link is a link off of specific keywords (or anchor text) from one page on your website to another. Google and other search engines use them as a way to tell what the topic of the page you are linking to is and they also pass authority and help the page they link to too rank better. Internal links are found in body copy, headers and menus, tags, breadcrumbs, footers, headers and anywhere else you link to a page on your own website from a page on your own website.

Because they can pass authority, they can help you to move up a couple of positions if used correctly, assuming you have pages with search engine trust. However, because they’re keyword rich (this is different than keyword rich backlinks) they can also cause damage if you link the same or closely related phrases to multiple pages. They also reduce in the amount of authority they can pass depending on how many internal links you have on the specific page.

Using Internal Links for Better Rankings

If you have pages that have numerous high quality and topically relevant backlinks like an infographic that got picked up by the media, a resource you created that has citations or a guide that solves a problem, this page should have authority. Other times it is your homepage since many people will link there as they reference you. These are your high value pages and where you want to begin evaluating your internal linking structure.

If your page has a guide to utilizing a blue widget to its full potential or an infographic about blue widgets, and you sell blue widgets, look for a natural mention of blue widgets and where linking to the page you would buy it on will benefit the reader, then link to that page off of the phrase “blue widgets”. The authority from the guide will pass through the internal link, and unlike a backlink which you need to be cautious of if it is keyword rich, internal links are supposed to be keyword rich as they also guide a user to find more specific information or where to take an action on a specific topic.

But be careful!!! If you stuff the keywords in or link to them when it will not benefit the end user, this could lead to a devaluation or over-optimization penalty. If you’re mentioning chocolate as a decorative element on a cake and it is about bulk chocolate and molds, but you link to a box of mixed chocolates because that is the product you sell, you have not provided a better user experience and under a manual review by a Googler, this probably will not work in your favor.

You can also do this with your homepage. You can link down off of a few keyword rich terms or phrases to your main categories. From those categories you can link horizontally through the content or down to a subcategory. You can also link upwards from products to categories and categories to the home page. It is part of your site’s architecture and can play a solid role in SEO. But there’s one more thing to keep in mind so you don’t do more damage then you do good.