This is not a this year post, this is evergreen and won’t change. It is something I print out and keep handy during each holiday shopping season and since we’re now in October, I figured it’s time to share it with you all. It’s a checklist of things to remember so that you can do your best have a successful Q4 with your marketing campaigns and strategies.
The big thing to remember is that if it’s not making you more money and more productive, it won’t impact your Q4 and it does not matter.
Do Not Complain About Missing or Lower Traffic
Complaining and worrying about missing traffic or a channel that is falling won’t make you money. Tweeting to Google, yelling at an affiliate manager who lost a big partner or complaining in a Facebook group about the Facebook algorithm doesn’t make you feel better in the long run and distracts you from what is important. You know what does make you feel better, recovering sales and growing. Sit back and see what is in your control and then focus on that, not complaining and looking for peer reaffirmations.
Can you launch in new places like Amazon, Walmart.com or other market places. There are almost always untapped traffic sources within your reach and this could be the time to test them. Same with going to Bing if you’re only running Adwords or you can begin creating video and video ads for YouTube. You probably have a cell phone or a computer with a camera, use it. Don’t let fear and self doubt stop you!
What Are Other Ways You Can Use What You Have
As a digital marketing consultant for both large and small companies I have to be creative regularly and evaluate, audit and come up with recommendations based on capabilities, availability of skills, financial situation and the reality of executing campaigns properly. To do this I have to be creative and think of alternate ways that clients can use their assets without eating up too much time and also have a good chance at driving revenue and leads. The same goes for you.
Think about your newsletter list. If you’re only emailing to it you’re limiting your own potential.
Other ways to use an email list:
- You can upload it to social media ad platforms or Google and run ads
- Use it for cross promotions with complementary companies for a giveaway to grow it
- Cut a deal with a media outlet like a blog, local paper or even a major media site that sells impressions. Trade them coverage for the promise of you emailing the coverage/article to your list.