I cannot believe how sloppy some Merchants have gotten this holiday season. Most Marketers, especially who have been with a company for a long time or who are brand new don’t really remember something that is seriously important in Email Marketing and in communicating with not only your Customers, but also your partners like your […]
Merchants Don’t Forget to Put Your Name in the Subject Line! Read More »
So a common thing you’ll find people complaining about that have never had a properly managed program, or that shut theirs down is that they got soo tired of people bidding on their trademarks and typosquatting or typsquatting. The thing is, most of them didn’t even know about the toolbars and adware, but that is
Are TypoSquatters and TypeSquatters Parasites or Thieves? Read More »
So one thing I always see that almost every company makes is that they always put an entry level person in the role of an Affiliate Manager. This is an amazing opportunity for the entry level person, but a really dumb move for the company. The Affiliate Manager should be someone who has at least
Common mistakes with hiring an in house Affiliate Manager Read More »
