Back to school means different things to different people. That’s why it is important to think about who you can write for and the different ways to monetize when talking to multiple audiences. This season isn’t just parents who are happy (except for the shopping bills) and kids who are excited to see their friends and upset that summer is over.
Back-to-school is also about the teachers and tutors who are back to work, crossing guards/bus drivers/cafeteria workers who are off of their breaks and even the school staff you don’t always think of like the janitors and sports coaches. If all you’re focusing on is backpacks, pens and school supplies, you’re missing out on many more opportunities.
Here are a few of the ways that you can help to provide solutions to your readers while also monetizing your traffic for this shopping season. If you have one I don’t mention, feel free to add it in the comments section below. (My favorite section of this post is the last one because it’s how to pitch and measure data).