If you’re a local business with a brick and mortar location, driving foot traffic is vital. Advertising is expensive when you compete on PPC as well as in media buys including local print publications. You also cannot track it as easily if you don’t have a good marketer working with you. However, if you get creative there are some affordable ways you can still bring people into your business and convert them into sales. The trick is making sure that you target the right people and have something that is directly relevant to them.
Below you’ll find three options to target tourists using games like Pokemon Go, dating apps and even maps like Waze. This can be applied to everyone from tourists to locals and even people passing through.