The big G made an announcement that an update targeting interstitial ads or stoppers is coming in January 2017. It’s now time to panic, run and scream. You may want to quit and burn your site to the ground because SEO is dead! Know what else is dead?
Affiliate marketing is dead. Blogging is dead. PPC is dead. Social media, email marketing and apps are all dead! You know what else is dead? Elvis. Well, actually he didn’t die. He transferred his existence into a cat and is now living 9 lives so he can continuously attack blue suede shoes…ya, I went there. Sound ridiculous? So is panicking over this update (which isn’t even an update if you read below). Although if you do panic and mess up your site, I’m hoping you’re in the same niche as me since you’ll be making my job easier.
This post will walk you through Google’s announcement and help you determine if you have anything to worry about. The reality is that nobody will know anything until it rolls out. If you do get hit (there are almost always casualties), then you fix the issue and try some of the steps in the last section of this post.
- Ranking Factor vs. Penalty (what is this?)
- What Google is Targeting vs. What People Are Saying
- When Should You React