This is a guest post by Advanced Link Building Expert Roger Montti.
Propaganda Link Building
What if what we understand about link building overlooks opportunities to grow our businesses?
The premise of this post:
Link Building is an activity engaged for the purpose of increasing search engine ranking. Links and discussions of The Algorithm go hand in hand. And when The Algorithm is invoked in connection with building links, it almost always means we’re talking about ranking in the SERPs. Links and Ranking.
The Moz Beginners Guide to SEO leaves no doubt: “Links aren’t everything in SEO, but search professionals attribute a large portion of the engines’ algorithms to link-based factors.”. Wikipedia defines it as: “In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a page.”
The link building portion of SearchEngineLand’s SEO Guide is titled: Link Building & Ranking In Search Engines, where the author states: “…links remain the most important external signal for search rankings.” It’s clear that link building is an SEO activity with the goal of increasing search engine rankings. The common expectation for link building is a rise in PageRank and better search engine rankings. I believe it. Danny Sullivan’s SearchEngineLand believes it. The author of the Moz Beginners Guide to SEO believes it. The only problem with this notion is that it is not entirely true.
Hammer Meet Nail – Propaganda Link Building
As in the parable of the blind man who touches an elephants trunk and declares that the elephant resembles a snake, we too are unable to see all the good things link building can do for us by restricting our perspective to the trunk of the elephant, or in this case, limiting link building to the context of SEO. Link building has value outside of SEO, it has a function beyond search rankings. An example of this is a B2B business I consulted for about ten years ago. [Read more…] about How to Grow Your Business (Not SEO) With Link Building – By @MartiniBuster