Google released another broad, core algorithm update. This means exactly 3 things. Every major website that writes about SEO will have a post about: what was penalized who the winners are why they got hit or won & what you can do SEOs will be panicking, or celebrating their wins, or relieved their traffic is […]
Google Released An Algorithm Update – Step 1 – Do Not Read Anything Read More »
When creating copy for your website, it’s important to remember that spiders and robots cannot make assumptions like a human. Fun wording and branding DO NOT help you rank in the search engines. This confuses the spiders and takes away from your relevance. Doing that also means you will, at some point, lose your rankings
How Google Thinks & Why It Matters In Your Copy Read More »
Whether it’s a Blogger in a Facebook group claiming they got penalized for using affiliate links and warning others not to try them, or a resource or directory website that swears their Google traffic is gone because they joined a specific affiliate program, you’re going to come across some scary stories. Don’t let them turn
Yes, Google Likes Affiliate Websites & They Can Rank. Read More »
When scrolling through Twitter to see if there’s anyone I had to respond too, John Henshaw from Coywolf had shared something about Google allowing comments on search results. Then Kristine Schachinger (I think it was her) linked to the webmasters post where they are indeed testing this out in a few niches. It looks like
Google’s Allowing Comments on SERPs – Let The Conspiracies Begin! Read More »
Category copy is one of the trickiest pages to write. Not only do you have to fit it into a space which has to be product focused and non competitive, but if the category has a few hundred or thousand products, you have to keep it simple, effective and most importantly all inclusive. That means
How to Write Category Copy for SEO & UX Read More »
Many times you’ll see websites that auto generate the open graph, twitter card and even H1 tag from the meta title on the page. Not only is this bad for SEO, but it can negatively impact your ability to get traffic from social networks as well. Here is what each one is meant to do,
Why Titles, Open Graph, Twitter Cards & H1s Need to Vary Read More »
