[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.adamriemer.me\/other\/dominos-pizza-an-amazing-company-for-marketing-campaigns\/#BlogPosting","mainEntityOfPage":"https:\/\/www.adamriemer.me\/other\/dominos-pizza-an-amazing-company-for-marketing-campaigns\/","headline":"Dominos Pizza – An Amazing Company for Marketing Campaigns","name":"Dominos Pizza – An Amazing Company for Marketing Campaigns","description":"I was trying to think of an end of year post about a group of companies I watch closely for marketing campaigns and that I think do an amazing job, I thought of Dominos pizza for creating amazing marketing campaigns every year, as well as ones that are mimicked, mentioned and even parodied in tv […]","datePublished":"2012-12-17","dateModified":"2012-12-17","author":{"@type":"Person","@id":"https:\/\/www.adamriemer.me\/author\/adamriemer\/#Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me\/author\/adamriemer\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Adam Riemer Marketing, LLC.","logo":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","width":600,"height":60}},"url":"https:\/\/www.adamriemer.me\/other\/dominos-pizza-an-amazing-company-for-marketing-campaigns\/","about":["Other"],"wordCount":891,"keywords":["dominos pizza","dominos pizza marketing","marketing campaigns"],"articleBody":"I was trying to think of an end of year post about a group of companies I watch closely for marketing campaigns and that I think do an amazing job, I thought of Dominos pizza for creating amazing marketing campaigns every year, as well as ones that are mimicked, mentioned and even parodied in tv shows.\u00a0 They constantly come up with new ideas, gimmicks and then they throw them into their competitors faces, monetize them and even create side brands, merchandise and everything else with it.\u00a0 The company is very smart and their marketing team is amazing with their campaigns.\u00a0 Here are three of the Dominos pizza campaigns that I love and why.\u00a0\u00a0 (BTW, I haven’t eaten their pizza in over a year now, but I might have to try their new pan pizza when I cheat on my diet this weekend.)1.\u00a0 30 minute delivery or it’s freeThis is something almost every person in the US knows and has heard mentioned…if you are old enough to remember the commercials.\u00a0 If Domino’s took more than 30 minutes to get the pizza you ordered from your phone (landline) to your house,\u00a0 then your pizza is free.\u00a0 The commercial’s theme was 30 minutes or less.\u00a0 After they launched this new time frame campaign for speed, it took off.\u00a0 You still see it being mentioned on tv shows like Kind of the Hill, Ninjago, Garfield (I leave cartoons on for my cat during the day so he stays off my computer lol.) and even in numerous sitcoms.\u00a0 You’ll see them or hear people saying that their pizza took longer than 30 minutes so they get it free, or they’ll reference something else in 30 minutes or less.\u00a0 Some tv shows have even done entire episodes about getting a free pizza or something free because the delivery person took to long.\u00a0 The episodes have the owners of the house hiding, setting up traps, etc…\u00a0 This campaign is extremely old and even though they don’t run the ads anymore, people still use the campaign as the basis for jokes, tv shows and most people still remember it.\u00a0 They actually set a standard for delivery where people expect their food within 30 to 45 minutes and many restaurants now just try to shoot for that same time frame, even if they aren’t competitors or sell pizza.2.\u00a0 The NoidThe Noid was a character created by Dominos as a promotional method in the 1980’s.\u00a0 They not only created a viral campaign that everyone loved, but they ended up branching it out into merchandise including Avoid the Noid graphics, figurines and even a pizza eating game for the Nintendo.\u00a0 The Noid became so popular that the brand is still remembered by people who love the 80’s.\u00a0 If you show a picture of the Noid or say the Noid to people who lived in the 80’s, many of them will still remember it.\u00a0 Being an amazing marketing giant, Dominos capitalized on the Noid and even found ways to sell pizzas through the products and non pizza merchandise.When you would play the video game, he would have pizza eating contests and everything revolved around pizza.\u00a0 By the time you were done playing, you had to have one.\u00a0 The different pictures and posters had hidden images and messages that would make you crave pizza and because of the relevance and the commercials running with the Noid, people would instantly want pizza when they would see it.\u00a0 Domino’s created a character like the Taco Bell Chihuahua, but instead of it being cute, it made you want and crave pizza.\u00a0 Instead of having a catch line like Yo Quiero, the image actually made you want food, not laugh and make jokes.\u00a0 The Noid was one of the best characters and mascots, was turned into it’s own brand and then the brand and merchandise sold the pizzas again so it was a huge revenue driving machine.3.\u00a0 The fresh and high end food commercialsThese are my favorites right now.\u00a0 Not only did they come at a social media backlash with commercials about where their “fresh” ingredients come from, but they did it with in your face advertising.\u00a0 I actually ended up buying their pizzas because of the new crust, the new recipes, etc… and was shocked that it was better.\u00a0 Then it seemed like the quality started to drop again with certain things.\u00a0 The in your face advertising like when they drop the walls of the trailer and people are sitting in a field on a farm were amazing.\u00a0 They now have one with pan pizza dough vs. frozen.\u00a0 The entire point is that they make everything fresh.\u00a0\u00a0 They go against their older campaigns of 30 minutes or less and being fast, by saying it may take longer, but they are also pitching a higher quality product for a reasonable or inexpensive price that everyone can afford.Domino’s pizza is an amazing company for marketing.\u00a0 Their campaigns are memorable and their branding is almost always amazing.\u00a0 I love that they re-brand all of the time and constantly come up with new techniques.\u00a0 If you’re looking for examples of how a company can change brands, strategies and overall messaging and keep their company going, Domino’s pizza is one of the best examples.\u00a0 Feel free to share your favorite below."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Other","item":"https:\/\/www.adamriemer.me\/other\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Dominos Pizza – An Amazing Company for Marketing Campaigns","item":"https:\/\/www.adamriemer.me\/other\/dominos-pizza-an-amazing-company-for-marketing-campaigns\/#breadcrumbitem"}]}]