[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#BlogPosting","mainEntityOfPage":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/","headline":"Is Your Site Gay Friendly?  6 Tips to Convert Gay Visitors.","name":"Is Your Site Gay Friendly?  6 Tips to Convert Gay Visitors.","description":"By @Damedeeso \/ purchased from DepositPhotos.com Many retailers love having gay traffic.\u00a0 Numerous gay couples are DINKs (Dual Income No Kids), gay consumers tend to be socially and technologically savvy shoppers and this community can be extremely brand loyal.\u00a0 But what many stores may not know is that their website may not be gay friendly. […]","datePublished":"2014-12-01","dateModified":"2014-12-01","author":{"@type":"Person","@id":"https:\/\/www.adamriemer.me\/author\/adamriemer\/#Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me\/author\/adamriemer\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Adam Riemer Marketing, LLC.","logo":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"http:\/\/adamriemer.wpengine.com\/wp-content\/uploads\/2014\/12\/how-to-make-a-website-gay-friendly1-e1417454632751.jpg","url":"http:\/\/adamriemer.wpengine.com\/wp-content\/uploads\/2014\/12\/how-to-make-a-website-gay-friendly1-e1417454632751.jpg","height":"375","width":"500"},"url":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/","commentCount":"7","comment":[{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment1","dateCreated":"2020-04-07 16:56:08","description":"hi there i really appreciate the information on your website.. it relates to what i am currently building as my website in the travel niche, which will include both LGBT travel and mainstream travel.","author":{"@type":"Person","name":"Rodney","url":"http:\/\/N\/A"}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment2","dateCreated":"2017-03-11 20:59:30","description":"Yessss. it is very important and great post for using website. \u0130t is a scrumptious advice to design website which i want to invigorate and enjoy myself (and gayself) in the internet self surfing. Yeah bro i have a joke about that. Everything has to be gayself. See as Gayself, like selfie :)","author":{"@type":"Person","name":"Sezgi Akba\u015f","url":""}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment3","dateCreated":"2016-01-17 06:46:45","description":"I have a new Gay Portal and I will do your tips! Thanxs","author":{"@type":"Person","name":"Gaydoo","url":""}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment4","dateCreated":"2014-12-11 15:52:38","description":"No problem.","author":{"@type":"Person","name":"Adam","url":""}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment5","dateCreated":"2014-12-11 13:17:50","description":"Thanks for tips! :)","author":{"@type":"Person","name":"Rune Lundager","url":"https:\/\/twitter.com\/RuneLundager"}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment6","dateCreated":"2014-12-03 04:36:17","description":"Hi Heather,\n\nNo problem at all.  The main thing is to think about the options available for couples gifts, engagements and how to make it inclusive without being obvious if you don't have a dedicated section of the site or specific options for LGBT shopping.  It's a solid balance but easy to do.  By finding the right mix of wording and user experience you can turn visitors into customers and really grow your user and fan base.  \n\nYou can also take the shoppers based on the purchasing behavior and create tags for your email list to segment better and monetize\/bring back repeat business or create partnerships by having this demographic to scale your company.   \n\nThank you again for the comment and I love your community btw.   Always happy to submit a post to it.  =0)  \n\nAdam","author":{"@type":"Person","name":"Adam","url":""}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#Comment7","dateCreated":"2014-12-03 04:14:17","description":"Hi Adam,\nGreat post, I haven't seen too many marketers, at least on BizSugar, discussing how to market to the LGBT demographic. I think the key here is being careful not to pigeon hole the customer's gender or orientation by using assumptive language, as you pointed out, such as \"husband\". Although, I do know some gay couples who refer to each other as their husbands, so I'm not sure after all...But at any rate, I agree that there is a line between being inclusive and gay-friendly yet not \"scaring off\" the anti-gays, which may still comprise one's customer base (even if they don't own to being anti-gay). It will be a truly fine day when people can stop focusing negatively on these differences and simply go about their business.\nAgain, thank you for submitting this post to BizSugar, and have an awesome day.","author":{"@type":"Person","name":"Heather Stone","url":"http:\/\/www.bizsugar.com"}}],"about":["Other"],"wordCount":1771,"keywords":["converting gay traffic","how to turn gay traffic into sales","is your website gay friendly"],"articleBody":"By @Damedeeso \/ purchased from DepositPhotos.comMany retailers love having gay traffic.\u00a0 Numerous gay couples are DINKs (Dual Income No Kids), gay consumers tend to be socially and technologically savvy shoppers and this community can be extremely brand loyal.\u00a0 But what many stores may not know is that their website may not be gay friendly.You don’t have to plaster your site with rainbow flags, disco balls and pop divas to be gay friendly.\u00a0 You don’t even have to show same sex couples, although it doesn’t hurt.\u00a0 What you do have to do is realize that gay customers need certain things that heterosexual shoppers don’t need.\u00a0 This also goes for people shopping for gay couples for the holidays, anniversaries and weddings.By making some small tweaks to your website, you can not only begin to make it easier for gay people to shop, but you may be able to increase conversions, build backlinks and build a larger loyal customer base.Here are some tweaks you may want to make to your website to help your gay visitors, and people shopping for gay friends, to provide a better user experience and make your website more gay friendly.\u00a0\u00a0 How to Convert Gay Website Visitors Into CustomersRemember, gay couples need both male or both female items if you have matching products. They don’t shop for a husband or wife if they are buying something for their partner and their friends need something for men or women, not mixed couple products. When you want to make your website gay friendly, you have to change a few things.Below I have 6 examples of how to create options to shop, choose what type of copy to use and how to create product sets without even saying it’s for a gay couple.\u00a0 I also use multiple niches as examples to help you figure out how to do this with your own website.\u00a0\u00a0 By not alienating this audience and making your website gay friendly, you may be able to drive more sales, convert more traffic and build a larger customer base.By @a41cats \/ purchased from DepositPhotos.com1. Jewelry, Gifts & Household Items \u2013 Don\u2019t Assume Everything is Male or FemaleThe trick with converting household products like pillow cases, matching towel sets or even jewelry like engagement rings is to make sure you have same sex options available.\u00a0 You don’t want to show a mens and a womens ring, and then only have mens and women’s sizes available.Instead, show the first ring and then matching options with a mens or woman’s ring.\u00a0 Then make sure the sizes go from a small woman’s to a large men’s ring size.\u00a0 The other option with jewelry is to have two drop down menus that have both male and female so you can show the matching rings for same sex or heterosexual couples.For towels like his and hers, offer options like how many of each so you can select two mens or two womens towels.If it’s a couple’s gift and you don’t want to immediately display a GLBT product to all website visitors, try having options like “left” and “right” with “male” and “female” as drop down options.\u00a0 Now it’s up to the user to define if it’s gay or straight.\u00a0 If they are pillow cases you can say, claim your side of the bed with male and female options.\u00a0 This makes it gay friendly without having to say it directly and fun to shop for.It’s not the most gay friendly wording, but it does provide the option to create a gay gift for a GLBT customer or someone shopping for a gift for a gay couple without having to write to customer support or call in to place an order.By @ademyan \/ purchased from DepositPhotos.com2. Wording and PhrasingThis one can be tricky, especially for a business owner that doesn’t want to potentially upset anti-gay traffic while not offending or excluding gay traffic either.\u00a0 Saying husband or wife is fine since many sites do it, but using your partner, the love of your life, your soul mate are better alternatives to make everyone happy.By remembering that not all gays can get married, but might be buying it for their commitment ceremony or civil union is a big thing.\u00a0\u00a0 The other thing to remember is that by referring to something as a gift for a husband or wife, you are rubbing the fact that straight people can get married and gay couples cannot (depending on their location) so you are unintentionally excluding them.\u00a0 By using gay friendly terminology like your loved one or your true love, you don’t exclude gay shoppers and can make everyone happy.By @RedKoala \/ purchased from DepositPhotos.com3. ClothingSince we’re in the holiday season, think about matching couples pajamas, ugly Christmas sweaters or even buying matching accessories like matching hats or couple’s shirts.\u00a0\u00a0 When you go to the website and you see images of the the matching products.\u00a0 Instead of just showing the male and female versions, why not show the male version or female version first, and then a small assortment of other options that match.\u00a0 Now the website visitor can choose male or female, depending on their own gender, and then the gender oriented product and size of their partner.\u00a0\u00a0\u00a0 The nice part with this option is that you don’t even have to say male or female.You can try being creating like create the matching look.\u00a0 Select your style and then select the perfect match for your loved one or partner.\u00a0 You can try, choose yours and then find the perfect match for your other half or something else that is fun and non-gender specific.\u00a0 This way the end user can determine if they want the product for men or women and then select the matching items.\u00a0 Now if it’s a straight man or woman or a homosexual or a lesbian, everyone is able to start with their gender and end up with the perfect matching option for their significant other.By @waveBreakMedia \/ purchased from DepositPhotos.com4. If You Have a Gay Section, Don\u2019t Show Straight People or Straight CouplesThis is one that a ton of stores (large and small) get wrong.\u00a0 Think about travel.\u00a0 If you’re heterosexual and going on a lovers or adults only vacation, do you want to see images of kids running around and screaming on a beach?\u00a0 Probably not.You’re going on your vacation to be around other adults for a quiet, relaxing and romantic vacation.\u00a0 The same can be said for gay people looking for a gay vacation, but not gay people looking for a straight vacation or non gay vacation.If you have a gay section and gay visitors looking for gay things, don’t show straight people using them or straight people in the images.\u00a0 It doesn’t relate to the visitor.\u00a0 Being relevant and helping the person shopping feel like they are part of the experience can help make the product or service more exciting, it can help the website visitor feel like they belong and help them want to shop with your site.\u00a0 This can also help them recommend it to other friends and potentially get you backlinks from the websites that list gay friendly stores.Showing relevant images that the consumer can relate to is a big part about making sure that your website is gay friendly.By @Olesha \/ purchased from DepositPhotos.com5.\u00a0 Show the Right Product MixThe next tip for helping to make your website gay friendly is to make sure you show the right product mix.\u00a0 If you carry an assortment of products or products from different vendors\/manufacturers and some of your vendors are not gay friendly, don’t show them first or at all.\u00a0 If you’re a travel site and have gay friendly or gay owned and operated hotels, show them before the general ones.\u00a0 The same goes with vacations and all inclusive resorts.Remember, many gay shoppers would rather support gay owned and operated or gay friendly businesses.\u00a0 They don’t want to support ones that oppose gay rights.\u00a0 By showing gay friendly manufacturers, gay owned or operated businesses and eliminating the non gay friendly ones, you can help to show which vendors or services support the gay community and help to increase the likely hood of them using your site since you provide a resource that goes above and beyond other sites for the gay community.\u00a0 One other option if you have a mix of gay and not gay friendly vendors is to add a pink triangle or small rainbow flag next to products or items that are specifically gay friendly, owned or are rated by a leading gay organization.6.\u00a0 Make Sure All Promotions ApplySome websites may offer a deal for couples products.\u00a0 If you buy something for yourself and your partner, you save XYZ.\u00a0 That sku being added to the cart lowers the price for the preset options for heterosexual couples.\u00a0 If you’re a gay shopper, or shopping for a gay couple and the only option is a male and female one, then you don’t get the same savings and have alienated your gay customers.\u00a0 Instead of doing this, add a coupon code to the page that can be stacked on other offers for the products in the sku so that the matching products can get the same discount whether they are being purchased for gay or straight couples.\u00a0 The other option is to allow the end user to select the gender and size for both products instead of just sizes and have set prices for all combinations to get the discount.By doing this you can help your gay visitors feel welcome, give them the same discount as a straight couple and make your website more gay friendly.There are a ton of things that you can do to help make your website more gay friendly.\u00a0 You can get a certificate or badge from a well known organization, change the wording or even some of the images.\u00a0 The most important thing to do is to make sure you provide the options for gay people and their friends to be able to shop.\u00a0 If you make it hard to select two mens or two womens products, or don’t offer the couples discount because the person has to shop separately to make a same sex matching pair, you have alienated the customer and may lose the sale."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Other","item":"https:\/\/www.adamriemer.me\/other\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Is Your Site Gay Friendly?  6 Tips to Convert Gay Visitors.","item":"https:\/\/www.adamriemer.me\/other\/site-gay-friendly-tips-convert-gay-visitors\/#breadcrumbitem"}]}]