I’ve been sitting on this post for over a year, it’s an opinion piece with action items mixed throughout. I’m posting now because of the client leads have been coming in over the last 7 or 8 years where they heard “affiliate is a low risk channel”, “there’s marketers and influencers out there ready to promote […]
Affiliate Marketing Has Evolved from Pay on Performance Read More »
I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive
A Potential SEO Gain from Affiliate Browsers Read More »
Review affiliates can both grow and hurt your bottom line. It’s how you work with them and what the goals of your affiliate program are. Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy. Review affiliates are not only mid-funnel touchpoints, they
Review Affiliates Are Both Top and Bottom Funnel Read More »
Yahoo’s and Bing’s knowledge panels are sometimes affiliate links, and this can impact your SEO tracking and analytics reporting. But not every time, and it depends on the type of landing page you end up on. Other times they’ll load coupons from coupon affiliate sites for branded search results on a knowledge panel without using
Yahoo & Bing Knowledge Panels Are Sometimes Affiliate Links Read More »
Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters. This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company.
How to Write a Good Affiliate Newsletter + an Example Read More »
There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone
The Difference Between Influencers, Ambassadors & Affiliates Read More »
Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates. But there are exceptions to this rule. Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee. You as
Should Influencers Be Affiliates or in Your Affiliate Program? Read More »
There are a ton of people that have influenced the direction of the affiliate industry in both good and bad ways. But this post isn’t about forums, conferences and associations (many in affiliate marketing are women lead and founded), this is about specific women that have shaped my path and that I am grateful for.
7 Women in Affiliate Marketing That Inspire Me Read More »
Affiliate Summit is coming up soon, and the only thing that comes up short at this show is time. You have incredible networking opportunities, tons of meetings and parties, not to mention a crowded expo hall. But something else you won’t want to miss are the speakers. (The links in this post are ads and
7 Best Speakers to Listen to at Affiliate Summit Read More »
