[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.adamriemer.me\/ppc\/pubcon-south-keynote-dan-boberg-and-tim-mayer\/#BlogPosting","mainEntityOfPage":"https:\/\/www.adamriemer.me\/ppc\/pubcon-south-keynote-dan-boberg-and-tim-mayer\/","headline":"Pubcon South Keynote – Dan Boberg and Tim Mayer","name":"Pubcon South Keynote – Dan Boberg and Tim Mayer","description":"pubcon keynote This is a live blog so there will be mistakes and typos.\u00a0 Sorry ahead of time. Speaker 1.\u00a0 Dan Boberg. Speaker 2.\u00a0 Tim Mayer. SE – search engines. Beyond social media and twitter, what is the future of search? The ability to look at intent.\u00a0 What does the consumer want?\u00a0 How can we […]","datePublished":"2011-03-09","dateModified":"2011-03-09","author":{"@type":"Person","@id":"https:\/\/www.adamriemer.me\/author\/adamriemer\/#Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me\/author\/adamriemer\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Adam Riemer Marketing, LLC.","logo":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"http:\/\/adamriemer.me\/wp-content\/uploads\/2011\/03\/pubcon-keynote-300x224.jpg","url":"http:\/\/adamriemer.me\/wp-content\/uploads\/2011\/03\/pubcon-keynote-300x224.jpg","height":"224","width":"300"},"url":"https:\/\/www.adamriemer.me\/ppc\/pubcon-south-keynote-dan-boberg-and-tim-mayer\/","about":["PPC"],"wordCount":1241,"keywords":["pubcon keynote","Pubcon South 2011","Pubcon South keynote"],"articleBody":"pubcon keynoteThis is a live blog so there will be mistakes and typos.\u00a0 Sorry ahead of time.Speaker 1.\u00a0 Dan Boberg.Speaker 2.\u00a0 Tim Mayer.SE – search engines.Beyond social media and twitter, what is the future of search?The ability to look at intent.\u00a0 What does the consumer want?\u00a0 How can we deliver this?\u00a0 We can now change the way ads are delivered based on the conversations going on with social to match your ads to it.\u00a0 They can combine together.Facebook and Bing vs. Google and Twitter.\u00a0 It is interesting that the two partnered that way and Bing got the monopoly over the facebook content string and Google allows Twitter to let Twitter monetize the search streams.\u00a0 The speaker believes that Google may be getting real time conversation and tweet data in exchange for allowing twitter to monetize their search results.\u00a0 The info in Twitter could be helping Google to learn what people are actually look at and deliver better results.There are some interesting articles about search in the news.\u00a0 In the social content market, what do you see happening with content farms and will social look like an actual content farm?Speaker 1.\u00a0 The search engines are not as well connected with the community as they should be.\u00a0 There are going to be problems and issues.\u00a0 The algorithms are going to continue to change, but what google is going to try and do is evaluate if your content is unique and substantial.\u00a0 If so then you may not look like a content farm.\u00a0 It is about getting your content out and multiple touch points.\u00a0 (This guy is basically giving the audience fluff that is boring.)Speaker 2.\u00a0 What they are trying to do is trying to figure out what a query actually means and where can they find that unique information.\u00a0 One thing you may want to think about is where does this content not exist yet, and then try to create this content.\u00a0 The reality is that nothing has changed.\u00a0 The only thing different is that you now have huge companies with giant sites producing tons of content but it is all about where is the good content and how can the engine find it.\u00a0 The systems will have to find a way to find the best content.\u00a0 Again, sort of fluff copy and he pitched his company again.\u00a0 He also feels that article sites will need to find a way to get higher quality articles and pages.\u00a0 Again, sort of fluff.What do you think about Bing copying Google.Speaker 2.\u00a0 Bing had a monolithic approach.\u00a0 If we don’t have results for something then we’ll see if Google has results for it.\u00a0 When you type in a query, what percentage of queries don’t have results.\u00a0 It becomes a metric for the search engines and so they look to see if other sites have results so lets share it with our customers.\u00a0 Then they deliver those results because they want to provide the best possible experience.Speaker 1.\u00a0 If you compare the difference in results then you’ll see that the signal and results from Bing and Google you’ll see that there are a ton of differences.\u00a0 Statistically the signal of Google results is not significant.How do search engines feel about the SEO community?Speaker 1.\u00a0 It’s about apathy.\u00a0 Everyone has to focus on their own job.\u00a0 He avoided the question and danced around it.\u00a0 He did say that the search engines are to slow to respond to the community.Speaker 2.\u00a0 I liked to reach out to people at shows and see how they think people will game it.\u00a0 He liked to find out about how people like or didn’t like the reactions to algorithms changed.\u00a0 Search Engines would have committees and everyone would try to push something forward for user experience and for the SEO community but one engine would never want to move forward.\u00a0 Other things that the SE’s would come together on would be site maps and other universally needed SEO tools.Are big companies treated differently than small in the search engines (SEs).speaker 1.\u00a0 If you are a big company and you have a sales rep, the sales rep can talk to some of the engineers which can help to influence the algorithms and a large companies can succeed.\u00a0 The other issue is what happens if Finance gets involved and says if we trash this large company, it could cause a very negative backlash in revenue for us as well.\u00a0 Finance has a say in SERPs.speaker 2.\u00a0 Lots of users type in JCPenny.com and if they don’t show up in Google then they go to Bing and they loose the end user.\u00a0 It is different if you have a site like your-site-keyword-stuffed-url.com then no one is going to remember it because there were no expectations which is why the hyphened url is considered spam instead of dealing with a brand.\u00a0 there is a expectation of the end user to see brands and the search engines have to show them.\u00a0 Large companies will have a Google SEO Rep. that can help to influence the results if they feel they are ranking to low.What is your favorite “OOPs” story?Speaker 1.\u00a0 I was listed as Dan Globerg by accident and got some good traction out of it. Including more social insights into SERPs results was something we tried to launch with Yahoo, unfortunately it was ahead of our time.\u00a0 It is what we did with Yahoo 360.\u00a0 Because it was to early we had to pull it back.Speaker 2.\u00a0 The blacklist of the top 50 or 100 SEO spammers and one of the engineers accidentally left this database of the top 100 SEO spammers and it became public.\u00a0 Brett posted this to webmaster world and the big oops was who was on the list that should be and who wasn’t on the list that should be on the list.\u00a0 It was a list of their sites and their strategies and who they were.To be honest I felt this keynote was a lot of fluff and not enough meat.\u00a0 I loved some of the examples they gave but it wasn’t like holy crap I am leaving thinking.\u00a0 I wish they shared more and stopped giving fluff answers.\u00a0 They say bad data or good data but don’t give examples of how you can take bad data and make it good.\u00a0 I wish they would use their “20 years of experience each” to actually dissect an article and show how to make it bad or good. The one thing I did think was interesting was that Tim did say that large companies will\/may have an SEO rep in the engines who can go to the engineers and have their sites upped because they think they are being shown to low.\u00a0 This is also in part to the finance department and other things.\u00a0\u00a0 (Personal note, you have to remember that the search engines are a for profit so this should be expected somewhat.\u00a0 At the same time they are also a user experience company and the big brands could meet their users needs.\u00a0 Interesting thought though that it is out there is that large companies can possibly have an internal SEO Rep. at a search engine which will influence the SERPs.)The keynote was ok but there was nothing to learn except for fluff that we all know.\u00a0 Yesterdays was much much better."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ppc","item":"https:\/\/www.adamriemer.me\/ppc\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Pubcon South Keynote – Dan Boberg and Tim Mayer","item":"https:\/\/www.adamriemer.me\/ppc\/pubcon-south-keynote-dan-boberg-and-tim-mayer\/#breadcrumbitem"}]}]