[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/#BlogPosting","mainEntityOfPage":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/","headline":"Average Position Dropping in GSC is a Good Thing! Here’s Why.","name":"Average Position Dropping in GSC is a Good Thing! Here’s Why.","description":"Did your average position in Google Search Console drop? Chances are it is a very good thing, especially if traffic remained the same or increased. The big exception to this is when you accidently remove canonical links, mess up a meta robot or cause pages that shouldn’t be indexed to get indexed.\u00a0 But for the […]","datePublished":"2021-10-01","dateModified":"2021-10-02","author":{"@type":"Person","@id":"https:\/\/www.adamriemer.me\/author\/adamriemer\/#Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me\/author\/adamriemer\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fda62f751f2a6c2ec2b079fedff69720852e4a65633212ffb11832454c29160a?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Adam Riemer Marketing, LLC.","logo":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2017\/10\/arm-logo-2.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2021\/10\/average-ranking-position-dropping-in-google-search-console-is-good-scaled.jpg","url":"https:\/\/www.adamriemer.me\/wp-content\/uploads\/2021\/10\/average-ranking-position-dropping-in-google-search-console-is-good-scaled.jpg","height":1200,"width":1880},"url":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/","commentCount":"4","comment":[{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/#Comment1","dateCreated":"2023-07-19 17:06:25","description":"Glad it could help and thank you for reading.","author":{"@type":"Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me"}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/#Comment2","dateCreated":"2023-07-19 17:02:03","description":"Thanks Adam for sharing.\r\nThis is about the most accurate explanation I have read. My site is beginning to rank for more keywords and the top queries for my site are Increasing daily.","author":{"@type":"Person","name":"Sammy","url":""}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/#Comment3","dateCreated":"2022-12-06 15:09:40","description":"Sending you an email.","author":{"@type":"Person","name":"Adam Riemer","url":"https:\/\/www.adamriemer.me"}},{"@type":"Comment","@id":"https:\/\/www.adamriemer.me\/seo\/average-position-dropping-in-gsc-is-a-good-thing-heres-why\/#Comment4","dateCreated":"2022-11-17 03:29:25","description":"Hello dear Adam!\r\nthanks for your great article.\r\nim seo expert in tabdeal cryptocurrency exchange.\r\n\r\nI would appreciate you for sending me your preffered tools for mentioned topic.\r\n\" If you want my preferred ones, use the contact form on this page and I\u2019ll share them with you. \"\r\n\r\nthanks.","author":{"@type":"Person","name":"mahdi","url":"http:\/\/mmahdiasgari.ir"}}],"about":["SEO"],"wordCount":900,"articleBody":"Did your average position in Google Search Console drop? Chances are it is a very good thing, especially if traffic remained the same or increased.The big exception to this is when you accidently remove canonical links, mess up a meta robot or cause pages that shouldn’t be indexed to get indexed.\u00a0 But for the most part, this is a good sign you’re going to grow.Average position dropping in Search Console does not always reflect a drop in ranking positions or total traffic.\u00a0 This is why it is important to see if:There are new products being added to your siteNew categories or collections that have been launchedFeatures like FAQs have been added to pages or new FAQs added to your resource pagesMaybe new copy exists on collections, product pages and service pagesMore blog posts have been writtenYou found a grouping of URLs that weren’t being indexed or crawled and are now being indexedContent that wasn’t being found because it didn’t load properly is now being crawled and indexedWe’ll get into each of these in a second.\u00a0 But first lets look at “the why”.When you add new copy whether it is a blog post, an FAQ or content into pages that never had it, you’re giving more information about the page to a search engine.\u00a0 This information can be used to solve more of the users’ queries.\u00a0 This means the search engine will begin picking up the content and figuring out what to show it for.The content likely won’t be in the top 10 or 20 positions immediately, and you’re also going to find a ton of long tail keyword phrases.\u00a0 Many of these phrases will begin appearing in the lower 50 to 90 positions.\u00a0 Because of the new keywords added to the total, you have now offset the old dataset thus lowering your overall average positions in Google Search Console.\u00a0 Here’s an easier to follow example.Suppose you have a single page website with 100 keywords in the top 100 positions.\u00a0 40 keywords are in the top 10 positions and the remainder are in the 40’s to 90’s.\u00a0 Now you add 5 blog posts and each has added an additional 50 words in the top 100 positions.10 of these keyword phrases are in the first 10 positions, but the other 200 are much lower.\u00a0 Because there is a greater amount of keywords in all, and the majority of new ones are in the lower portion it lowers the total average ranking position even though traffic and visibility is likely higher.To make sure you didn’t lose rankings you’ll want to check the original page inside Google Search Console.You can see if a page dropped in rankings in Google Search Console by:Logging into search consoleSelecting the property to look atClicking on search results in the left hand navigationSelect “pages” in the middle of the screen.Click on the URL you want to check the average position forCheck the box for average positionAnd now you have your answer.You likely did not lose traffic or rankings if your total average position dropped, but instead fed search engines like Google more data.\u00a0 This data is now being indexed and could lead to more traffic and revenue for you.\u00a0 Want some more tests and things to check for?\u00a0 Good, you’re a geek like me then!If you’re curious about crawling and if Google is finding more pages or how far Google looked into your site, the answer can be found in your server\/crawl logs and also the total pages indexed by doing a “site:” search.You can also use your SEO tools by plugging your URL in and looking to see how many keywords exist in the top 100 positions.\u00a0 Almost all of the tools have a database and track the increases and decreases by domains.\u00a0 If you want my preferred ones, use the contact form on this page and I’ll share them with you.The next place to look is on page changes that your marketing or development team will know about.Check for:Additional FAQs on product pages, collections, blog posts, resource centers and calculatorsNew products and services that were added to the site including skus, variants and newer models.Finding out if specific parts of your website were not being indexed including:Categories\/collections\/folders being blocked by robots.txtBoth in store\/services and on your blogSections of your site that didn\u2019t get crawled because a meta robots was set to noindexNew physical locations if you’re a brick and mortar retailerTags for the same reasons above, if tags are supposed to be indexed on your siteFeeds being added into your site like a PR newsroom or landing pages from an email blast archiveBonus tip: If you keep track of what was cached in Google then vs. now, this could also provide some clarity if your teams tell you nothing was changed or added.\u00a0 The way back machine works great for this too.Average position dropping in Google Search Console isn’t always a bad thing.\u00a0 In many situations it means you’re able to gain new opportunities to build traffic and grow revenue.\u00a0 If you found this post helpful, subscribe to my newsletter and I’d love a share on social 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