This is a guest post from Tony Wright, CEO and Founder of WrightIMC. His contact information is at the bottom of the post. I met Tony years ago at Pubcon and have been talking to him about the value of Affiliates and why they are a great compliment to any marketing channel and agency.
Tony works with numerous agencies on different levels and hears a million different viewpoints. His article below will help you as an Affiliate or Affiliate Manager/Agency learn how to work with other Agencies and combat the 5 main negative attitudes towards this amazing channel and help to turn a negative attitude into something positive.