are your affiliates adding value

Are Your Affiliates Adding Value – Part 8 – Share a Sale Can Help!

I haven’t added to my series of posts on Are Your Affiliates Adding Value for a while.  It isn’t because of a lack of content, it’s because I have a million other things I want to write about.  However, Share a Sale released a new piece of their transaction reports that is now active in …

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Are Your Affiliates Adding Value – Part 6 – Self Shoppers

So I wasn’t planning on doing this post, but one of my favorite readers and commenters asked me to cover this topic.  The people or Affiliates that sign up for programs and only have sales when they buy the products themselves, and the second type which are people or Affiliates who buy the product through …

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Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites

Loyalty and Cashback sites get a horrible wrap because of the heavy use of adware with some of the largest and some of the smaller ones, fraudulent orders and a lack of perceived value from them.  The reality is that with loyalty and cashback sites there is a definite possibility that you will end up …

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Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs

One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them.  A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM).  Often times the company hired someone or a company who thought they were or pretended that they were …

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