Customer reviews on product pages and on your site can be great to help conversions. They can increase sharing, build trust and help to show what is good and not good with the products you carry. The problem is that they can also cause damage to your company.
I always encourage clients to offer a section for their customers to leave feedback on products, however there are a few things to think about when selecting a vendor for reviews and that you should pay attention to. Some of them you may already know, but here are three you may not have thought of. [Read more…] about 3 Things to Be Careful of If Your Website Allows Customer Reviews