This is a guest post from leading PPC Affiliate and PPC Consultant Don Batsford Jr.
What are Google Adwords Extentions & why use Adwords PPC Extentions?
In late 2013, Google made it very clear that advertisements featuring ad extensions would be given better Quality Scores. Ad extensions consist of any links or content outside of the traditional title and two lines of description central to Adwords text ads. At 25 characters for the title length and 35 characters for each line of description, any chance to expand ad relevance and size should be looked at as an opportunity. Also, Adwords’ Quality Score is a major piece of the underlying algorithm that determines ad rank and bid. Higher quality score ads will show above ads bidding the same cost per click and may even pay less.
Google has let us know that extensions make ads look sexy. So it is time to implement any and all that are a good fit for your campaigns. Some examples of Google Adwords Extensions include: [Read more…] about Using Adwords Extentions – Sexy Google Ads are Better Ads