One thing that many PPC Affiliates hate is that you cannot place an Adwords or Bing pixel on a Merchant’s site. That means that there is no way to report to the search engine which keywords are driving conversions. The reason that some merchants do not want to place the tracking pixel in their cart is that the search engines want one account per store or shopping cart. This is where Affiliates need to find another solution.
If an Affiliate cannot use a PPC pixel to track and report conversions back to Adwords or Bing, how can they track conversions and sales through Adwords and Bing?
One option is to have the merchant give you a tracking link that can capture the keyword clicked and provide you with a report based on the keywords, if they have an advanced tracking system or the ability to do this. Unfortunately you’ll be giving them the keywords that you found that convert into sales by search engine, which also means that they can take and use them for themselves. So unless you can trust the Merchant not to take your keywords, I don’t recommend this. Instead here are a couple of other possible solutions that could work if done right. They aren’t guaranteed to work, but if done right can provide you with more data. [Read more…] about How to Track PPC as an Affiliate Without a PPC Pixel