I’ve been looking at Google Now a lot over the last few months and in the slight chance it does catch on, it could have devastating affects on local business as well as local search agencies.
In it’s basic form, Google Now is connecting your browser to your mobile device while making recommendations, sometimes before you use Google search, and can potentially replace SERP results. It can be anything from avoiding traffic before you reach it, to recommending a great restaurant based on your tastes and around the time you normally get hungry.
How can Google do this and what does it mean for you as a local business or local search agency?
First lets look at what data Google has been collecting, then see how this can be applied to show you things before you want them, while also NOT needing to display regular mobile SERPs so that you can find what you are looking for (sometimes without even knowing you need it). [Read more…] about Google Now, Predictive Search & What You Need to Know.