A lot has changed quickly in Q4 2014 with Google and for Search Marketers. Google is going to be including the mobile phone icon for mobile friendly websites. We have the launch of Google Now and Google has started losing market share to Yahoo! and Bing.
Firefox signed a 5 year deal to make Yahoo! their default engine. Siri is using Bing for search results still, Amazon launched Silk for their Kindle Fire, Facebook launched an ad network to compete with AdSense and Google is not having a good day.
So what does all of this mean?
It means you need to rethink your PPC, Mobile and SEO strategies moving into 2015. Although your focus may be Google right now, prepare your SEO and PPC for a multiengine marketplace in the near future. Especially if Yahoo! CEO Marrisa Mayer can obtain her goal of getting Safari and Apple Mobile search powered by Yahoo!.
Here is some of what our plans are for our websites and for our clients. We aren’t going to give everything away in this post, but there is a ton of thought here so I highly recommend you read and please share if you like it. [Read more…] about SEO & PPC in 2015, Why Google Strategies Include Yahoo! & Bing