Over the last couple of years I’ve seen a ton of traditional SEO tools move into the affiliate channels. You have backlink crawlers, social media listeners and even keyword research tools advertising at events, reaching out to agencies and even networks building their own. This is both good and bad for your company and website.
Affiliate Managers can both be an SEO’s best friend and worst enemy. This post has two sections and I highly recommend you read all of it, not just skip through.
The first is the harm and damage that could be happening because YOU are not educating or working with your company’s affiliate manager or outsourced agency. The second is how and why your affiliate manager or outsourced program manager could be your best friend in the SEO world.
This post doesn’t just make blank statements, it goes over the issues and provides you with solutions. By reading it you will discover how the two of you can work together to grow your company or clients, instead of potentially hurting your company’s overall financial health.