Backlinks are the “backbone” of SEO. They could help you show up for competitive terms and can also cause you to lose all of your rankings. So how do you know if your SEO agency, in house team or even outsourced link builders are doing a good job?
Simple, you need to learn what makes a good backlink and what would be considered a bad one. The three sections below will help you and your team evaluate your current links, know if you’re getting your money’s worth and also be able to create a strategy to acquire higher quality links and know where to send them too on your site or blog.
This post is broken out into three parts.
- What a backlink is
- Where should backlinks point to
- What makes a good backlink (This is the really good section of the post)