When scrolling through Twitter to see if there’s anyone I had to respond too, John Henshaw from Coywolf had shared something about Google allowing comments on search results. Then Kristine Schachinger (I think it was her) linked to the webmasters post where they are indeed testing this out in a few niches. It looks like sports results are first.
The good news is more keyboard warriors have a place to vet their opinions. Because that is totally awesome and something we need more of, especially when others can view this and it can directly impact your business (eye roll and sarcasm). And we have another great side effect, scammy SEO companies who will pretend this is the all new way to do SEO and will get you to the top. It could potentially also open up the doors for affiliates to post their links or custom coupon codes that fire sales back to their accounts and directly from your trademark searches. Same goes for influencers “use my coupon and save” directly on your own search results.
This could be done on the main URL, products URLs from your own site, over other affiliates’ sites and reviews third parties have created, etc… Lots of bad that could happen (and will if it takes off), but this might have some value and good sides too. I’ll get to those shortly.
This post is broken out into three parts.
- What to expect rumor wise
- How it could actually impact your visibility good and bad
- What to do and to avoid, assuming this is something they keep
Very similar to when Google would show live twitter results in the top top positions or boost visibility if you had connections through circles in Google+, this is going to be a fun ride, if they keep it and push it out further.