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October 23, 2017 By adamriemer Leave a Comment

Why Linking to 3XX and 4XX Pages Is Bad for SEO

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job. It is an annoying task but a very important one. There are three main reasons why not linking to 3XX and 4XX pages is important for SEO, not to mention creating a good experience for your website visitors.

If you’re an IT or DEV professional reading this to get out of changing links, even though a 301, 302 or 307 redirect is quick and not very noticeable for an end user, it is certainly noticeable by a search engine and that is what this post covers.

Three Reasons to 3XX and 4XX Are Bad For SEO:

You do not waste your crawl allowance with them
Sending users to resources that do not exist creates a bad UX and less favorable option for the search engines
Multiple redirects can cause a spider or robot to leave your site (see bullet point 1)

Now lets go a bit more into what these mean.

October 19, 2017 By adamriemer Leave a Comment

Should You Noindex a Landing Page?

Although it is situational, landing pages should not be indexable for the search engines. There are some that serve a specific purpose and are index worthy, but they are few and far between. As a best practice use a meta robot with the noindex, follow direction and make sure any internal links follow your core site’s architecture and structure.

Below I go into different types of landing pages and if they should or should not be indexable by Google and other search engines. But first, lets cover a few questions to ask yourself when trying to decide and based on your specific needs.

Is the page going to be taken down within the next year?
Does the landing page compete with core site pages?
Are there other pages with similar content on the site or that are also being used?
Should it be shown for specific search queries over main site pages or blog posts?
Have you provided a reason for a search engine to show it?

If the answer to any of these is no, then it gets a meta no index. I go into more detail about each of these below.

October 7, 2017 By adamriemer Leave a Comment

2 Advanced Strategies to Convert Affiliate Traffic to Sales

Yesterday at the Type A Parent conference someone asked me to write down my response to “what tips do you have to convert affiliate sales?”. Here is the basic principal behind the strategies I shared. It is something that is very easy to do, but is also rarely done.

How to convert affiliate traffic into sales:

Audience Matching
Experience Matching

September 18, 2017 By adamriemer 1 Comment

Ticket Affiliate Programs, An Open Niche to Make Money In

The tickets niche is a very interesting one to look at for affiliate marketers, especially if you have a new website or are just starting out. Yes, you have huge brands for major terms, but because of the ticket industry and the red tape that exists in those large brands, you can more easily compete and win. That is exactly why ticket affiliate programs are the perfect way to move in and start to take over.

This post will walk you through why it is a good niche, how to begin entering in and then ways to expand and grow your business based on the sub-niche you move into.

August 30, 2017 By adamriemer Leave a Comment

How to Work With Apps As Affiliates.

Apps make amazing affiliate marketers because they “can” have a captive user base and they “can” build their own audience using app store marketing and website traffic for downloads. So if you’re wondering if apps make good affiliates or how to work with them, this post will walk you through the process. This post is not how to set up in-app sale tracking for a stores affiliate program, that is a different topic.

How to work with app affiliates in three sections:

What apps need to be successful affiliates
What to be cautious of
How to recruit app affiliate marketers

August 21, 2017 By adamriemer Leave a Comment

How to Add Content To Category Pages for SEO & UX

Content is a huge factor in both SEO and website conversions, but how do you incorporate it into your categories without pushing the products down, spamming the page for the search engines or taking away from the user experience?

Below you’ll find a few layouts which may work for you and if they don’t, they work as a starting point to find a format or style that can. Some of them are “spammy” but what you may be able to get approved (they’ll be marked as spammy) or that may apply in specific situations. Others are ways many companies haven’t thought of. If you have another layout you like, feel free to mention it or share an image of it in the comments section below.

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Three Reasons to 3XX and 4XX Are Bad For SEO:

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