Google released another broad, core algorithm update. This means exactly 3 things.
- Every major website that writes about SEO will have a post about:
- what was penalized
- who the winners are
- why they got hit or won & what you can do
- SEOs will be panicking, or celebrating their wins, or relieved their traffic is still there
- You’re going to need to explain things
The very first thing you should do is to log off any and every major search engine reporting websites. You’re looking for information, but guess what, there is none.
Nobody knows what was actually impacted by the broad core algorithm update. It will be at a bare minimum 72 hours if not a week before we have any real and useable information.
What you’ll find on these websites are screen shots from lots of tools that show who gained and who lost, but none of them have actual reasons why. You’ll be reading assumptions, and these normally make you worse off than better. Diagnosing core algorithm updates takes manual digging and research on a per site basis. That is what this post is about. It is how to react and what to do when a Google core or broad algorithm update occurs.
(Speaking of tools, every tool I link to in this post should have an affiliate link attached to it. If they don’t have a program, but do in the future, I will join and turn the direct links it into affiliate links. That means I get a commission for each sale if you click and shop. The good news is, as of today, I actually use each of the ones I link too in this post).
Now let’s start with the scenarios that occur after an update has been released.
Three things that happen when Google has a core algorithm update:
- You gain traffic
- You lose traffic
- Your traffic stays the same
Let’s go into each of these and find some actionable items for what you can do to grow your traffic or recover if you lost. [Read more…] about Google Released An Algorithm Update – Step 1 – Do Not Read Anything