Our client is looking for an SEO Director to join their team. The person must be familiar with technical SEO and content and will be guiding both. This person does not need to know how to code, but does need to know what the types of code and languages are and how they are used by search engines, AI, and LLMs. Knowing how both code and content are used and interpreted by search engines, AI, and LLMs is vital to success.
The position is remote and the salary will range from $120,000 to $180,000 depending on experience and actionable skills.
This person will be visible in the company and has autonomy to create workflows and processes, there is no micromanaging. The SEO Director reports into the C Suite and works alongside leadership and channel managers.
This person will work directly with project management, IT and development, as well as content, PPC, Social Media, and design. They must be a clear communicator that can share needs, issues, and solutions in a simple and easy-to-understand format across these teams. Everyone shares data in the company and nothing is siloed. This is a huge win for the SEO Director.
LLMs and AI are part of the role and the responsibility will fall under this person. With that said, nobody knows or can effectively optimize for LLMs right now, but this person will be actively running tests and experimenting. They must be able to talk about this during the interview as it is part of the role at the company.
Requirements:
- Minimum of 5 years of experience, ideally with some large or enterprise companies
- Hands on implementation vs. directing people to do tasks
- Knowledge of PHP and javascript
- Implementation of HTML and CSS
- Strong writing skills to be able to outline, provide feedback, and reformat content
- Keyword and topic research
- Knowing how crawling, indexing, and rendering work
- Understanding of site architecture and how it relates to crawling
- The ability to present and report on KPIs that matter including conversions, non-branded visibility and reach, brand awareness and brand building (not branded search)
- Being able to define and execute best practices including link building, article structuring, and evaluating partnerships
- Attention to detail is a must
Ideal skills:
These are skills that are good to have, but not required.
- Knowledge of YouTube’s algorithms and how Google, ChatGPT, and other systems use YouTube videos
- An understanding of how PPC and Social Media interact with a website including their algorithms and landing pages that are separate from SEO
- The ability to work with the affiliate manager to create complementary and non-competing campaigns
- Writing or editing markup like JSON-LD
- The ability to build and drive brand (there are separate teams for this, but being able to complement their efforts is a value-add)
- Python
- Big Query
Software and tool experience:
- Search Console and Bing Webmaster Tools experience required
- PowerBI, Google Analytics, Looker studio, Quicksite, or other data and analytics platform experience preferred
- SEMrush and/or AHREFs experience preferred
- Schema.org and the validator
About the client
The client is a nine figure brand that offers products and services to consumers and businesses. Most marketing team members work remote, but there are a couple of offices for IT, customer service, and some of the C Suite. All team members work collectively and help with channels, including the channel I manage.
I’ve been working with this company for multiple years and can say with 100% certainty that if I would go in house, this would be one I would consider. To apply please email your resume, a writing sample, and a quick explanation of why you’re a fit to jobs (at) adamriemer (dot) me. No recruiters and no agencies. The client wants the role in house and not outsourced.