Since last week’s post was about creating a resource to drive seasonal and year round revenue. This week I want to do a post about how to take your resource posts, product pages or even categories that generate regular, seasonal or passive income and give you a way to help scale the revenue from them.
It’s a bit more advanced and takes more work, but if done the right way it could help you discover who your audience of shoppers is, and then drive more of those same people to your pages.
The nice thing is that this can work for affiliates, eCommerce sites and pretty much anyone. It also doesn’t have to be sales based. It could be email opt ins or even leads.
How to Use Analytics to Grow Revenue
The first thing is to go into your analytics, social account, affiliate network or tracking solution and find out what your top sales referral pages are and who the people are on these pages. If you’re using this for email sign ups, you’ll want what your top email opt in pages are. Depending on your ESP you may have this in a report. [Read more…]