How to Use Analytics To Scale Your Revenue

Since last week’s post was about creating a resource to drive seasonal and year round revenue.  This week I want to do a post about how to take your resource posts, product pages or even categories that generate regular, seasonal or passive income and give you a way to help scale the revenue from them.

It’s a bit more advanced and takes more work, but if done the right way it could help you discover who your audience of shoppers is, and then drive more of those same people to your pages.

The nice thing is that this can work for affiliates, eCommerce sites and pretty much anyone.  It also doesn’t have to be sales based.  It could be email opt ins or even leads.

write for the search engines

How to Use Analytics to Grow Revenue

The first thing is to go into your analytics, social account, affiliate network or tracking solution and find out what your top sales referral pages are and who the people are on these pages.   If you’re using this for email sign ups, you’ll want what your top email opt in pages are.  Depending on your ESP you may have this in a report.   [Read more…]

How Some Top Affiliates Earn Passive Income

I didn’t have time to write a blog post this week, but my affiliate newsletter for the Hips&Curves affiliate program last month got an awesome response, so I wanted to share it, with a couple of edits for you.  This post is about how some of the top affiliates I work with drive year round or seasonal passive incomes.

There are a few simple steps in how they do this.

  1. Create a resource with content that doesn’t go bad
  2. Plan at least two posts for each season
  3. Remember to share the resource at relevant times

how top affiliates make money

[Read more…]

Google Now, Predictive Search & What You Need to Know.

Google Now, predictive search and what you need to knowI’ve been looking at Google Now a lot over the last few months and in the slight chance it does catch on, it could have devastating affects on local business as well as local search agencies.

In it’s basic form, Google Now is connecting your browser to your mobile device while making recommendations, sometimes before you use Google search, and can potentially replace SERP results.  It can be anything from avoiding traffic before you reach it, to recommending a great restaurant based on your tastes and around the time you normally get hungry.

How can Google do this and what does it mean for you as a local business or local search agency?

First lets look at what data Google has been collecting, then see how this can be applied to show you things before you want them, while also NOT needing to display regular mobile SERPs so that you can find what you are looking for (sometimes without even knowing you need it).  [Read more…]

How to Pitch Affiliates at Affiliate Summit (Networks & Merchants)

how to pitch affiliate at affiliate summit

Affiliate Summit is the best show for the performance marketing industry.  You can find affiliate partners that can bring you new customers as well as learn how to combat poaching and theft.  There are also sessions to help grow your business inlcuding SEO, Monetization, Email, Blog Optimization, PPC, Affiliate Marketing and more.

While you’re going around to learn from the speakers and network with more than 5,000+ people, you have to make the best use of your time.  That’s why many newcomers and some who have been to the show already ask themselves, “how do you effectively pick who is a good partner so you can spend time with them and also give an effective pitch so that they are interested, without wasting time”.

This post will help you to figure that out and develop the perfect pitch to evaluate a partner, see if they are a fit and deliver a perfect pitch to get them to want to work with you.

There are three types of people that will be pitching affiliates (for the most part).

  • Merchants – those with an ecommerce store or offer
  • Networks – tracking technology platforms that work to provide tracking solutions for affiliates and merchants
  • Other – Vendors, agencies, etc…

In this post I’m going to go over how a Merchant and a Network can effectively pitch an Affiliate and help to get them interested.

(Side note: If you already have meetings set up, especially with an SEO affiliate who you want to build a site out for you or dedicated pages, you may want to read this post with how to pitch an SEO affiliate.) [Read more…]

5 Ways for Wedding/Events Planners & Apps to Make More Money

how to recruit value adding SEO Affiliates

If you were at the Wedtech conference last fall you probably saw my panel about how wedding/event planners and wedding apps can grow, scale and make money. After the show I got a lot of questions about how to implement the strategies to monetize websites, make more money with each wedding and event planning client as well as continue the revenue stream after the event is over.  I also got a lot of questions about monetizing wedding apps and planning tools.

If you were wondering or want to know more (these can be applied to almost any type of business so it is still relevant for you), here is a follow up post with 5 ways and 1 bonus strategy to help you make more with each client, potential clients and to monetize your wedding or event planning app.

This post is broken out into two parts:

  1. Clean affiliate programs to work with
  2. 5+ ways to make more money with your wedding/event business or app

[Read more…]