Loyalty and Cashback sites get a horrible wrap because of the heavy use of adware with some of the largest and some of the smaller ones, fraudulent orders and a lack of perceived value from them. The reality is that with loyalty and cashback sites there is a definite possibility that you will end up […]
Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites Read More »
One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them. A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM). Often times the company hired someone or a company who thought they were or pretended that they were
Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs Read More »
Before you read this, please understand that this is only my opinion. Networks and Adware Affiliates will disagree and argue out the other direction so please judge for yourself and form your own opinions on this topic and these types of Affiliates. So the very controversial subject of adware is here. Before we go into
Is Your Affiliate program Adding Value – Part 3 – Adware Read More »
So in the second part of my series, Does Your Affiliate Program Add Value, I want to cover Trademark Bidders. They are those people that “only want to poach off of people who are already your customers, have seen your ads or are in your shopping carts but leaving to look for a coupon”….so can
Does Your Affiliate Program Add Value – Part 2 – Trademark Bidders Read More »
One thing that many merchants with Affiliate programs wonder is if their Affiliate program is actually adding value. There are tons of things to think about like coupon sites (remember that not all coupon sites are bad) that only send sales from people leaving your site when they see your coupon code box and search
Does Your Affiliate Program Add Value – Part 1 – Traffic Patterns Read More »
Some Affiliates and Bloggers think that putting up a Newsletter is more than enough for their sites. Newsletters and email databases are some of the most easy things to install and are dirt cheap thanks to services like Aweber (Yes this is my Affiliate link). The problem is that many Affiliates and Bloggers don’t think
Email Marketing and Newsletter Strategies for Affiliates and Bloggers. Read More »
