There are multiple features that should be standard across all affiliate networks and platforms, but they aren’t. Some charge fees for them, some include them free, while others don’t have them because their tech stack is outdated. If these features are not on your platform, you’re likely disadvantaged to your competitors. If you’re evaluating platforms, […]
5 Features I Wish Affiliate Networks Had Read More »
I’ve been sitting on this post for over a year, it’s an opinion piece with action items mixed throughout. I’m posting now because of the client leads have been coming in over the last 7 or 8 years where they heard “affiliate is a low risk channel”, “there’s marketers and influencers out there ready to promote
Affiliate Marketing Has Evolved from Pay on Performance Read More »
We reject most affiliate and influencer applications in the programs we manage that use AI to: Create content within their website Respond to our emails Auto respond to communications Answer user questions on their websites Apply to programs Generate images that involve branding The main reason is that our clients expect us to manage their
Why We Reject Affiliates & Applications That Use AI Read More »
If you’re a publisher, affiliate, ecommerce shop, or lead gen company and you send a newsletter, LLMs like ChatGPT, Perplexity, or Claude may be able to help you optimize them. This includes informative ones, email blasts for deals and sales, product announcements, and hybrid mixes. Just make sure your accounts are secure, the data
4 Ways to Use ChatGPT or LLMs for Newsletters Read More »
Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures. But redirecting a conversion page, especially in lead gen, to an article or content page is
Redirecting Conversion Pages to Content is a Bad Idea Read More »
This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what
Optimize for LLMs & AI with Third Party Signals Read More »
