May holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand. You don’t want them creating …
May Holidays & Marketing Messages – What to Do and Avoid Read More »
Not every page, blog post, or piece of content needs to have FAQs. In many cases, FAQs are excessive and could hurt your SEO. All of us get excited when we see new traffic coming in, myself included, but FAQs should be used to add value. I’m writing this guide to keep myself, my team, …
When to Use FAQs for SEO and When They’re Excessive Read More »
If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers. It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below. Then you can fine …
Formulas to Forecast Blogger, YouTube & Influencer ROAS Read More »
Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates. But there are exceptions to this rule. Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee. You as …
Should Influencers Be Affiliates or in Your Affiliate Program? Read More »
Countless businesses (and potentially your own if you’re reading this) have gone from successful to the graveyard and at no fault of their own. Whether it is a Facebook page that was given false metrics or got shut down without warning or what appears to be happening with OnlyFans. Your income and your company should …
OnlyFans Alternative – How to Not Rely on One Platform Read More »
There are a ton of people that have influenced the direction of the affiliate industry in both good and bad ways. But this post isn’t about forums, conferences and associations (many in affiliate marketing are women lead and founded), this is about specific women that have shaped my path and that I am grateful for. …
