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How to Make Money with Mother’s Day This Year

make money mother's day affiliate programs blogging

A quick note before reading: I was originally going to publish this on Wednesday. Unfortunately a well known and very loved person in the SEO space died of Covid-19.  Even though this post is not for my SEO readers or the SEO space, it would have been inappropriate to publish then. Thank you for understanding why I did not publish when I said I would. 

Mother’s Day is our next big shopping holiday, and this year is going to be a blowout spending wise!

But why am I talking about Mother’s Day now when there is Valentine’s Day, 4/20 and St. Patrick’s Day?

Because Mother’s Day is a gift giving holiday where people buy big money items.

Last year covid was still new so Mother’s Day content was about bringing a little bit of happy in a time of fear. This year we are being vaccinated and Mother’s Day will likely be the first time people will see and hug their moms and grandmas in over a year (assuming it is safe and we’re all vaccinated).  This is what makes Mother’s Day a massive opportunity for you as a publisher!

By creating unique content with original ideas (think about the first person that developed the candy shoot for trick-or-treating) you can build your audience, grow your subscribers and make money!

As you mention a product or service in your solution, incorporate your affiliate links to help your audience create the solution.  Your readers or viewers can find the tools implement your tip and you get a commission.  It’s a win-win.

Bonus tip – once Mother’s Day is over, remove the covid references to make it evergreen and turn it into a “How to surprise mom” themed post for evergreen traffic.

Note: Instead of giving marketing strategy, please read this post about gift guide SEO and marketing list style posts.  Your content won’t be a gift guide, but it is a list and the concepts are the same.

Here’s some ideas I came up with that you’re welcome to use as your own. And of course if you’re looking for affiliate programs to monetize your posts with, contact me and I’ll see if we have one that is a fit for your content.

Give a Standard Gift But Show Up In Person

This can work with anything from a flower of the month club to a single time bouquet purchase.  The goal is to create posts with ideas to surprise mom with a gift that distracts her eyes.

Flowers for example are bright and colorful so they attract her eyes away from the delivery person’s face and they also appeal to other senses like smell and taste (to an extent). The sensory overload between the colors and desire to smell the bouquet may get her to ignore the height and build of the delivery person.

Food gifts like a large basket that shows the fruits, meats and chocolates has the same effect but for different senses. Because her eyes are focused elsewhere the gift giver (your reader) can be [Read more…] about How to Make Money with Mother’s Day This Year

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How to Create a Gift Guide With SEO, Marketing & Monetization Tips.

gift guides

Ready to create a gift guide for your blog, YouTube channel or a newsletter?  Then I’m ready to help!

The post below is something I sent to the partners for some of the companies that hired me as their affiliate manager to help them grow their traffic and make money. Instead of keeping the strategies private for our partners, I wanted to share them with you because everyone can benefit.

But before we jump in I’d like to note that gift guides are not just for the holidays. People search year round for gift ideas and this type of content is the perfect way to get that traffic.

Below you will learn how to create high quality gift guides, discover themes you can use (with their current estimated monthly search volumes), and talking points for how to pick the right modifiers for SEO.

I’ve also included some bonus tips like in the “Christmas Gifts for Wife” where I share good examples of how modifiers can make a difference in both traffic and conversions and “Yoga Gifts” where I share a big hint as to how to find better themes for your gift guides.

The post has three sections:

  1. Marketing Tips and Strategies
  2. SEO Tips
  3. Gift Guide Examples & How to Build Them

Gift Guide Marketing Tips and Strategies

There’s a ton of competition out there so you need to stand out.  Here are some marketing tips to keep in mind while creating your gift guide.

Please remember I share some of the best gift guide marketing tips in the theme sections below, so make sure you reach through each.

  • Use an odd number in your title tag. Odd numbers normally stand out better than even numbers.
    • If everyone showing up in Google already uses a 7, 11 or 15, try 33 or something larger. The goal is to look unique and attract attention.
  • Change the wording for your H1 tag so that it is for a blog reader and not a search engine searcher.  Title tags and H1 tags serve different purposes.
    • Title tags show up in search engines and are designed to get someone to click to your website.
    • H1 tags are visible on the page itself and should be written to get the user to engage with the content below it.
  • Set the list to be reverse order (ascending). This entices your reader to scroll to find the number 1 gift because it may be assumed that number 1 will be the best.
  • Look at the top ten results in Google for the gift guide theme you are writing about. Next write down the adjectives and numbers being used in title tags and meta descriptions. Now come up with a better adjective and wording mix that is not being used and incorporate these words into your title tag, open graph, rich pins and meta descriptions.
  • Open your guide with unique copy about the benefits to the end user (not just about why you like the gifts). This lets the visitor know they have found a place that lists the gift ideas they are looking for.
    • Bonus tip – Remember, the gift guide is to help them find a gift for someone else, not about you and why you want or like something. The opening is about their needs, the product descriptions are for the person they are buying a gift for!
  • Define why you are the authority on this subject matter in the opening of your guide. This helps build trust with your visitor. Talk about your experience in a situation, any degrees or certifications you have, and other accolades.
  • The Big One!!!  In your copy, talk about how the recipient will enjoy the gift that your reader will purchase. Don’t focus why you personally like the gift. The goal is to get the person to shop for someone else. By helping your reader picture the moment the person receiving the gift opens it, you have pre-sold why the gifts you recommend are the right choice.

Gift Guide SEO Tips

But marketing alone isn’t enough. You need to get people to your gift guide.  SEO and social media optimizations are perfect for this.  Here are some ways to optimize your gift guides to get more traffic!

  • Use proper header tags (H1, H2, H3) for sections and subsections. Header tags tell search engines and users what each section is specifically about.
  • Use UL and OL tags to define that this is a list for the search engines.
  • Make sure all the items on the guide are set in LI tags.
  • Use proper schema on the page when necessary.
  • Add a “best of section” to the top of larger lists that has two links. This helps users quickly locate your top gift recommendations.
    • Make one link your affiliate link so the person can shop and the other an anchor link to read more about the gift idea.
  • Find topics with at least 1,000 estimated monthly searches for the topic. This helps make sure there are people searching for gift ideas in your niche. If there aren’t people searching then you have to build the audience for it which is much harder to do.
  • Use a proper advertising disclosure at the top of your guide and also use proper attributes like “sponsored” and “nofollow” on your links when needed.
  • Write a unique description for every product included in your gift guide. Do not copy and paste from the store’s website or from another website.
  • Create a featured image that is properly named for SEO and has a clear message about the gifts “The 25 best motorcycle gifts for Grandmas in 2020”.
  • Make sure to use proper meta data for the social networks and intent.
    • Facebook has people being entertained and blocks clickbait so creating something engaging that is worth interrupting their fun.
      • Facebook images are also landscape rectangles or squares so make sure to consider this and upload something unique.
    • Pinterest images are vertical and people are specifically looking for ideas and lists.  You’ll want to choose titles and wording that is relevant to these queries vs. being interruptive like on Facebook and use Pinterests ad platform to find high search volumes.
  • Big Bonus Tip – SEO modifiers for gift guides are not just prices, people and occasions.  Think about international delivery and shipping speeds. This is a perfect opportunity for you to stand out and get a conversion.
    • i.e. 25 Birthday Gifts for 5 Year Olds that Ship Free & Overnight.

Now that you have some gift guide marketing tips, lets jump into some example themes with their estimated keyword search volumes. [Read more…] about How to Create a Gift Guide With SEO, Marketing & Monetization Tips.

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How to Create Content That Makes Money for Fall 2020

make money fall 2020

To say 2020 has been a unique year is an understatement. That isn’t a political statement either. This is a marketing blog and I keep things on a marketing level.

This year we’re facing multiple groups of people that feel very strong about their opinions when it comes to fall holidays and shopping seasons. We have pro-mask and anti-mask mobs. This year is also an election cycle. The drama even extends into a child’s well-being with groups of people for opening in person classes and groups of people against it.

Nobody is going to be happy with everything you do, so for this year forget trying to make people happy. Instead try to provide them with sound advice and strategies to celebrate and just try to live their lives.

Nobody is going to be happy with everything you do, so for this year forget trying to make people happy. Instead try to provide them with sound advice and strategies to celebrate and just try to live their lives.

Below you’ll find three of the upcoming shopping seasons and holidays and how you can create value adding content that can be easily monetized, attract backlinks, and help grow your subscriber base.

  • Halloween (this is the longest section)
  • Back to School
  • PSL (Pumpkin Spice Latte Season (it’s bigger than you think!))

Halloween 2020

I’m starting with Halloween content ideas because I love Halloween. It makes me happy just like PSL season so I’m ending with that.

Halloween is going to be unique this year. Americans are split on how to handle the covid-19 pandemic.

Some parents will not want their kids to go to indoor community centers for trick-or-treating where everyone is in the same room and the virus can spread. Other parents will insist on it because it is safer than being around strangers outside and it is what their children are used to doing.

I personally think that some communities are going to go back to traditional trick-or-treating with kids running outside from house-to-house.

Going back to outdoor trick-or-treating will allow for more social distancing. Not to mention that Halloween in general supports mask wearing which science has proven reduces the chances of covid-19 spreading. Outside trick-or-treating also provides families with some much needed outdoor exercise and family bonding time.

So how can you monetize this and grow your subscriber base? Simple, provide solutions and make sure they are accurate by sourcing them like I just did above with the CDC website.

Provide solutions for quarantining candy.

One of the first topics you can help people with is how to sanitize or quarantine candy.

People like me that are germ freaks are likely concerned about all of the hands touching the candy bars, especially if hands have been in mouths and everyone is breathing heavy from running door-to-door.

You can provide solutions to store the candy so that your kids cannot access it until the time frame for Covid-19 to die off has passed. Or you can look for an alternative options to sanitize the candy in a safe and non-toxic way.

For example:

  1. Decide how much candy your kids are allowed to have each day after trick or treating.
  2. Now label a few bins or plastic bags with each day of the week on the label.
  3. Next safely open the candy without touching it and drop it into the marked containers.
  4. Once the virus is supposed to be dead, you’ll be out of daily bins and can release the mother load back to them.

[Read more…] about How to Create Content That Makes Money for Fall 2020

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How to Turn Product Reviews Into a Full Business

how to create a product review business

Product reviews on their own are not a smart business strategy. The burst in revenue from the sponsorship is nice, free products are normally fun, and the easy commissions with affiliate links are very appealing. But you likely won’t survive in the long run if you always rely on doing reviews.

Once Google, YouTube, Pinterest, etc… wipe the review or reviews that drive your traffic, and they will, your business will sink because you only focused on these types of short term wins.

If you’re a current product reviewer or you are thinking about creating a review platform, here is how you can take a successful product review and turn it into a long term business strategy.

Here’s the process and then I go into more detail:

  1. Do keyword and topic research (this is the must read section)
  2. Create the review
  3. Make sure to optimize it and not just for the brand terms
  4. Create a follow up post that tries to display as recommended reading
  5. Bring the person to a place or platform you control
  6. Monetize!

Do Keyword And Topic Research

If the product or brand you are reviewing has a lot of search volume, this is good news for you! But only if you rank for Product + Reviews on YouTube or Google.  If the product or brand doesn’t have a ton of search volume, then you need to do keyword and topic research to help an audience find you.

Keyword and topic research are not the same thing!

  • Keyword research is looking for specific phrases with an estimated monthly search volume on a platform like Google, YouTube and Pinterest.
  • Topic research is finding the questions people are asking like if the product is compatible with another product, how much the product weighs, or if the product really works.

(Before we get into the meat of this post, some of the links below are affiliate links and I’ll earn a commission if you shop through them.)

Here’s a three step process to do keyword and topic research:

[Read more…] about How to Turn Product Reviews Into a Full Business

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How to Make Money During Coronavirus

how to make money during coronavirus

If you work as a bartender, personal trainer, group fitness instructor, photographer, tutor, or even at parties as an entertainer (clowns and djs), you have skills people need now more than ever. And these skills could help you make money while growing new business while everyone is in self-quarantine.

The best news is you have everything you need, you’ll only need to embrace a bit of technology. And since we cannot go outside, now is the perfect time to learn it.

Below you will find ways that you can use your skills as a service professional and make money until you can return to your place of work. I start with a list of the steps below and then dive into detail about each.

What you need to make money during Coronavirus:

  1. Create an editorial calendar
  2. Join affiliate programs specific to your niche (examples below with explanations)
  3. Use your cell phone or digital camera that connects to social media
    1. A computer can work too
  4. Post a set day/time to record, publish and/or stream
  5. Learn the tools to build a larger audience
  6. **bonus step** set up a website and collect subscriber information

Now let’s go into detail about each of these and make them relevant to you.

Create an Editorial Calendar

The first step is to create an editorial calendar.  But make sure the first stream or video can be done without any extra equipment or supplies.  Start by letting viewers know they can do the first week of activities with items around their own home but they might need to order a few things online for upcoming broadcasts.

Here are some examples by niche.

  • Fitness professionals – body weight exercises (not gear needed).
  • Bartenders and chefs – use common pantry items.
  • Photographers – taking advantage of natural light or even desk lamps.
  • DJs – create themed dance party nights and host a costume or themed contest during it where you give a free recording from an event away after we are out of quarantine.  The theme can be anything that uses common items like toga parties.
  • Teachers & tutors – you can line up daily or weekly themes like algebra, physics and also create experiments that are educational, safe and fun and that use peroxide, baking soda or vinegar.

As you’re talking about the first week and using items the person already has, mention what they’ll learn and need for the upcoming 3 or 4 weeks while we may be trapped inside.  This is your first opportunity to earn revenue.

Join Relevant Affiliate Programs

(note, some of the links below are ads and I earn commissions if you shop or sign up for services through them.  Just like I’m recommending you do.)

You’ll want to join affiliate programs and get unique coupon codes that are trackable to you.  When your fans and followers use the code, you earn a commission.  ProsourceFit.com is an affiliate program I manage and I will happily get you set up.  Click here to join, its free and we’ll get to work together so double bonus!

If you’re a bartender and are recommending unique items like bitters, or a chef and spices may not be available, join programs from herb and spice, or food ecommerce websites.  You’ll be supporting small businesses and also helping your fans and followers.  If you’re a teacher or [Read more…] about How to Make Money During Coronavirus

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7 Best Speakers to Listen to at Affiliate Summit

Affiliate Summit is coming up soon, and the only thing that comes up short at this show is time. You have incredible networking opportunities, tons of meetings and parties, not to mention a crowded expo hall.  But something else you won’t want to miss are the speakers.

(The links in this post are ads and I earn commissions if you shop through them.)

Affiliate Summit speakers are almost always on point, or ready to help.  They provide you with information, entertainment, and some let you know when you’re making money.  That is one of the best things about the show, you get all the networking in the world, and also access to some of the most informative speakers.  That’s why I’ve created this list of my favorite speakers to listen to at Affiliate Summit.

And if you haven’t purchased your ticket to affiliate summit yet, click here to buy it today since they always sell out and the prices go up the closer you get to the show.

If your favorite speaker from Affiliate Summit is not on it, I apologize, but this list is kept for the top 7 only.  It may change from show to show, but these are my personal choices and the reasons why.

 

best speakers at affiliate summit

[Read more…] about 7 Best Speakers to Listen to at Affiliate Summit