Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the …
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
A page with “high conversion intent” does not mean it will be a high converter. This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths. And this post walks you through the reasoning as to …
The new Google updates are going to be amazing for affiliates and for small brands. There’s multiple reasons for this, and not just the AI aspects. If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited. Same with smaller brands and service providers. Before I jump in, go here …
The New Google Changes Are Good for Affiliates (Not Bad) Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers. …
User Intent and How it Applies to All Marketing Channels Read More »
Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about …
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
Should you share, spend money on, or promote all of your affiliates’ content? No way! But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic. …
