Content for SEO keywords and content for ecommerce are different as copy written to optimize for keywords normally alienates the user while content for ecommerce helps the shopper make a decision by assisting with the shopping process. When you write for the user, the SEO keywords naturally occur making the pages helpful for conversions and […]
The Difference Between SEO Keyword & User Content for Ecom Read More »
The most important thing to do before joining an affiliate program is to email the affiliate manager. Commissions, the programs uptime or downtime, risk of being closed, cookie life, and parasites (end of sale touch points and cookie overwrites) do not matter without this. When you’re evaluating an affiliate program, things are good and you’re
The Most Important Thing Before Joining Affiliate Programs Read More »
I’ve tested affiliate toolbars for attribution and the level of value-add for 20+ years, so its no surprise that a majority of our clients do not allow them in their affiliate programs. But this post is about a possible SEO gain, not attribution. I do think that some affiliate browser extensions can have a positive
A Potential SEO Gain from Affiliate Browsers Read More »
Review affiliates can both grow and hurt your bottom line. It’s how you work with them and what the goals of your affiliate program are. Not all affiliate programs have the goal of making money, some are there to burn budgets or keep executives and investors happy. Review affiliates are not only mid-funnel touchpoints, they
Review Affiliates Are Both Top and Bottom Funnel Read More »
Every affiliate manager that reads this gets asked “can you share an example of what other affiliates are doing?” from new and existing partners. If you’re an affiliate, you’ve probably asked this at least once in your journey. If the affiliate manager shares examples of other affiliates, you should think twice about what you share
Affiliate Managers Should Not Share Examples of What Works Read More »
Not all types of fans and followers are equal in value, and this applies to brands, influencers, creators, and affiliates. Sometimes the influencer or brand with a smaller following, even if they don’t drive sales, is the highest value for a specific part of your campaign. If this part fails because you passed them up,
The 4 Types of High Value Influencers, and How to Engage Read More »
