The new Google updates are going to be amazing for affiliates and for small brands. There’s multiple reasons for this, and not just the AI aspects. If you’re a blogger, YouTuber, social media personality, or niche site owner, you should be excited. Same with smaller brands and service providers. Before I jump in, go here …
The New Google Changes Are Good for Affiliates (Not Bad) Read More »
Understanding and meeting user intent impacts conversion rates, AOV, and all marketing channels. But the lines get crossed regularly because queries and trackable actions may look similar, even though the person is at a very different stage in their lifecycle with your business. And this includes ecommerce stores, brick and mortar, publishers, and service providers. …
User Intent and How it Applies to All Marketing Channels Read More »
Using PPC marketing data is the perfect way to drive your online marketing strategy. Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use. This is because the PPC team has insight into what customers are looking for before they know about …
Using PPC Data to Build Your Digital Marketing & Business Strategy Read More »
Should you share, spend money on, or promote all of your affiliates’ content? No way! But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic. …
A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters. This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company. …
How to Write a Good Affiliate Newsletter + an Example Read More »
Useful content (now known as “helpful”) is content that helps the user by providing a complete solution. That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content …
A Guide to Writing Useful Content by Page and Article Type Read More »
