Affiliate Marketing

how to use PPC data to create a marketing and business strategy

Using PPC Data to Build Your Digital Marketing & Business Strategy

Using PPC marketing data is the perfect way to drive your online marketing strategy.  Your PPC person or team controls information that everyone in the company from marketing to product, and customer support to PR can use.  This is because the PPC team has insight into what customers are looking for before they know about …

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reasons to share your affiliates content

5 Reasons to Advertise Your Affiliates’ Content

Should you share, spend money on, or promote all of your affiliates’ content?  No way!  But it does make sense to promote affiliate content if you have a value adding affiliates in your affiliate program. Value adding affiliates are affiliates that do not rely on your own brand or your own website to have traffic.  …

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How to Write a Good Affiliate Newsletter

How to Write a Good Affiliate Newsletter + an Example

A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters.  This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company. …

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how to write useful and helpful content

A Guide to Writing Useful Content by Page and Article Type

Useful content (now known as “helpful”) is content that helps the user by providing a complete solution.  That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content …

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The Difference Between Influencers, Ambassadors & Affiliates

The Difference Between Influencers, Ambassadors & Affiliates

There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone …

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may holidays and how to market during them

May Holidays & Marketing Messages – What to Do and Avoid

May holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand.  You don’t want them creating …

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