Not all types of fans and followers are equal in value, and this applies to brands, influencers, creators, and affiliates. Sometimes the influencer or brand with a smaller following, even if they don’t drive sales, is the highest value for a specific part of your campaign. If this part fails because you passed them up, […]
The 4 Types of High Value Influencers, and How to Engage Read More »
Featured images have always been important for getting traffic and not just SEO. Social media is visual, affiliate websites need to attract attention to calls to action just like publisher, YouTube has thumbnails, and emails have to be relatable. Image optimization shouldn’t be up for debate if the goal of your company is to make
Featured Images Matter for Traffic and UX, Not Only SEO Read More »
2024 has two very unique data sets that will impact your Q4 strategies and holiday sales. Whether you’re a physical retailer, ecommerce store, or a publisher, these can be intertwined into your marketing plans to help shift if things are not looking right, and most important, plan ahead. Days between Thanksgiving and Christmas and the
2 Unique Datapoints for 2024 Fall and Holiday Planning Read More »
There is a common belief that SEO friendly content pages should explain what something is. This stems from SEO rumors like needing to use “people also ask”, repetitions of “topically relevant keywords”, and hitting “minimum word counts”. When doing SEO recoveries and growth campaigns, deleting the headers and explanations of “what XYZ is” this is
Website Pages Don’t Need to Explain What Something Is Read More »
Over the last few months multiple travel, sports, and other niche owners have reached out because Google wiped their traffic. This post isn’t about the reasons why Google may have wiped them, its about what they could have done differently when Google was sending them traffic. As a marketing strategist and affiliate manager, my job
How Niche Sites Thrive Without Google & Make Money Read More »
When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit. SEO traffic is more valuable from a direct ROI and new customer acquisition standpoint than organic social media. Before my social media subscribers get upset, read
Why Google Traffic is More Appealing Than Social Media Read More »
