SEO

There’s a big difference in following proper English and grammar guidelines, and creating a proper experience for your end users. A professional writer will write a word to follow guidelines created many years ago.  That is the issue.  There is a set structure which is not updated to meet current usage and regular standards. Using […]

One of the most common obstacles that cause stagnation with content, SEO, affiliate earnings, and PPC teams is that there are “no more keywords, modifiers or topics to go after”.  A lesser known, but common issue, is that SEOs and Affiliate Managers get blocked from having access to PPC accounts.  That is why I’m writing

Your .htaccess is kind of like the front door in your home or the directory you see once entering an office building.  It helps you find the right path to the room you’re looking for, a direct route to the person you are visiting, or to navigate to the nearest restroom if you have to

A client who I had a short term SEO contract with came to me after not having much success with a previous agency.  Their site had some falls and lost traffic, and the agency told them they just needed backlinks.  This could be further from the truth.  The issues were tech, content and site structure.

Google released another broad, core algorithm update.  This means exactly 3 things. Every major website that writes about SEO will have a post about: what was penalized who the winners are why they got hit or won & what you can do SEOs will be panicking, or celebrating their wins, or relieved their traffic is

When creating copy for your website, it’s important to remember that spiders and robots cannot make assumptions like a human.  Fun wording and branding DO NOT help you rank in the search engines.  This confuses the spiders and takes away from your relevance.  Doing that also means you will, at some point, lose your rankings