This post will teach you one of my favorite SEO tips. I use this for clients and affiliates that want to show up for highly competitive phrases who also cannot compete against big brands with more authority.
This strategy is not going after low hanging fruit, it is about using the search interface in a smart way. The phrases I present normally show 20 to 50 searches, but each has the potential to bring in thousands of visitors. Let’s dive in.
The term water pump has an estimated 74,000 monthly searches. Well water pump has 12,100.
Both are great terms and product based which means they can result in direct sales and revenue. If you’re a company like Home Depot, Ace or Lowe’s then you’re likely able to optimize pretty easily for this phrase.
If you’re a smaller or local retailer it is going to be tricky, but you can do it.