LLM outputs (AI answers from chats in Claude, ChatGPT, Perplexity, etc…) are customized based on what the system knows about the user which is why two people can search the same thing and get very different recommendations for the same product, service, or piece of advice. If it knows person A has a cat and […]
How We’re Futureproofing Getting Featured in AI Read More »
When creating content for SEO you’re catering to an algorithm with a wider audience with different interests and needs. AI or LLMs are creating more personalized results on the same or similar queries based on what they know about the user. This is why one person sees one set of results and sources in an
How to Think Like AI So You Can Optimize for AI Read More »
This client is one where we are not the SEO, we are the fractional CMO. They have an SEO team, PPC and media team, email consultants, etc… Where we come in is helping guide strategy for the brand for expansions, opportunities to grow, and to increase the skill sets for the agencies and team members,
Blogging Still Works – An SEO Case Study and Split Test Read More »
This client is an ecommerce site in the home space and wanted to begin growing revenue via SEO (AIO and GEO now too because why not). The issue is they need to compete with the big brands like Home Depot, Walmart, and Lowes that have a larger product selection and can compete on price. The
SEO Case Study – SMB Competing in Big Brand Land Read More »
This was originally a question I got at Search Engine Journal for my Ask an SEO column, but the SEJ team felt it was too niche. I already wrote the content and hate wasting work, so I’m publishing it here instead. 🙂 Satyeshu asks: “Each month, we create multiple articles. While the keywords, topics, and
Do Similar Processes Cause Duplicate Content Penalties? Read More »
Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures. But redirecting a conversion page, especially in lead gen, to an article or content page is
Redirecting Conversion Pages to Content is a Bad Idea Read More »
