This client is one where we are not the SEO, we are the fractional CMO. They have an SEO team, PPC and media team, email consultants, etc… Where we come in is helping guide strategy for the brand for expansions, opportunities to grow, and to increase the skill sets for the agencies and team members, […]
Blogging Still Works – An SEO Case Study and Split Test Read More »
This client is an ecommerce site in the home space and wanted to begin growing revenue via SEO (AIO and GEO now too because why not). The issue is they need to compete with the big brands like Home Depot, Walmart, and Lowes that have a larger product selection and can compete on price. The
SEO Case Study – SMB Competing in Big Brand Land Read More »
This was originally a question I got at Search Engine Journal for my Ask an SEO column, but the SEJ team felt it was too niche. I already wrote the content and hate wasting work, so I’m publishing it here instead. 🙂 Satyeshu asks: “Each month, we create multiple articles. While the keywords, topics, and
Do Similar Processes Cause Duplicate Content Penalties? Read More »
Redirects are always going to happen when sites build new pages, products are no longer being sold, there are quality links pointing to them, traffic is still reaching the content and its outdated, or because of new site structures. But redirecting a conversion page, especially in lead gen, to an article or content page is
Redirecting Conversion Pages to Content is a Bad Idea Read More »
Vectors in SEO for search engines and LLMs or AI are a way that machines connect specific topics together (entity SEO) to determine what the output for a user should be. When any one of the entities and vectors change the slightest, the output changes because the intent of the user is now different. This
Vector SEO & AI – An Easy Explanation (With Dogs & Cats) Read More »
This post is about how multiple marketing and branding teams can work together to get featured in LLM results like OpenAI’s ChatGPT and Perplexity by using third party signals. It includes being a recommended brand in the lists of where to shop and recommended stores based on what we’re seeing. It is not about what
Optimize for LLMs & AI with Third Party Signals Read More »
