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how to pitch a journalist and get coverage

How to Pitch a Journalist and Get Coverage in 6 Easy Steps

Getting major media coverage is really easy.  It doesn’t matter which niche your in.  The trick is to not spam, mass mail or share a press release. Instead pitch the journalist by showing the person that you read their content and how the writer’s article benefited you.  From there you just need to make sure …

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How to Get Your Company to Add Copy to Category Pages

How Copy Above Product Grids Increases Ecommerce Conversions

Good copy above your product grids can reduce costs, increase conversions and add to the user experience.  This is true even though that same copy sometimes pushes products below the fold. So how do you have a conversation with branding, design, UX, paid search and operations to get them on board with adding copy above …

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