It is ok to have two separate pages on your website focus on the same keyword phrase in some situations. Modern SEO is about the topic and intent of the page, not the specific phrase. But that doesn’t mean you should keyword stuff and create multiple versions of a page, it means focus on the […]
It’s Ok to Have Two SEO Pages Focused on the Same Phrase Read More »
There is a common belief that SEO friendly content pages should explain what something is. This stems from SEO rumors like needing to use “people also ask”, repetitions of “topically relevant keywords”, and hitting “minimum word counts”. When doing SEO recoveries and growth campaigns, deleting the headers and explanations of “what XYZ is” this is
Website Pages Don’t Need to Explain What Something Is Read More »
Over the last few months multiple travel, sports, and other niche owners have reached out because Google wiped their traffic. This post isn’t about the reasons why Google may have wiped them, its about what they could have done differently when Google was sending them traffic. As a marketing strategist and affiliate manager, my job
How Niche Sites Thrive Without Google & Make Money Read More »
When a company loses SEO traffic, you hear they are dying or got decimated; when it is organic social media you hear about taking a dive or a hit. SEO traffic is more valuable from a direct ROI and new customer acquisition standpoint than organic social media. Before my social media subscribers get upset, read
Why Google Traffic is More Appealing Than Social Media Read More »
Have you ever wondered why a page that doesn’t list a keyword phrase on the page, in their title tag, or in the URL ranks for a big phrase? It is because they earned trust with the search engine and they’ve gotten good at building SEO and content entities. Entities in SEO are when you
An Easy Explanation of Entities and SEO Read More »
If your traffic never seems to grow or shrink during a core update, congratulations, you’re likely doing things right. SEO isn’t always about gains and losses, sometimes it is maintaining your current market positions so your company doesn’t lose on revenue, branding, and exposure. Maintaining positions isn’t easy, and even the big brands and media
Traffic Doesn’t Change During Core Updates? Congrats! Read More »
