This is a guest post from my friends at Brandverity. Brandverity is a tool that I use with one of my clients and highly recommend if you have a program that allows PPC with direct to merchant linking or linking to their own sites. The opinions in this post are of Brandverity and do not necessarily reflect those of Adam Riemer Marketing.
Things to think about when approving Affiliate applications
Marketers get excited about growth. This makes perfect sense, considering how we strive for customer acquisition and revenue increases. And hey, sometimes it’s just exciting to be part of something successful. Isn’t it? When it comes to affiliate marketing, Affiliate Managers want to make their programs more successful, increasing their numbers and producing more value for the company. [Read more…] about Questions to Ask Yourself When Reviewing an Affiliate’s Website