Affiliate Program Management

The Difference Between Influencers, Ambassadors & Affiliates

The Difference Between Influencers, Ambassadors & Affiliates

There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone …

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how to forecast influencer roi and roas

Formulas to Forecast Blogger, YouTube & Influencer ROAS

If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers.  It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below.  Then you can fine …

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Should Influencers Be Affiliates or in Your Affiliate Program?

Should Influencers Be Affiliates or in Your Affiliate Program?

Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates.  But there are exceptions to this rule.  Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee.  You as …

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how to pitch a journalist and get coverage

How to Pitch a Journalist and Get Coverage in 6 Easy Steps

Getting major media coverage is really easy.  It doesn’t matter which niche your in.  The trick is to not spam, mass mail or share a press release. Instead pitch the journalist by showing the person that you read their content and how the writer’s article benefited you.  From there you just need to make sure …

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ways to recruit affiliates

31+ Ways to Recruit Affiliates for Affiliate Marketing Programs

Are you looking for information on how to recruit affiliates for your affiliate marketing program?  Then you’re in luck!  As a two time Affiliate Summit Pinnacle Award winner and affiliate manager for 15+ years, I’ve learned and come up with numerous strategies.  As a way to give back to the community, here are 31+ of …

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affiliate managers - questions and answers

Affiliate Managers – Everything You Want to Know About Them

Are you a company looking to hire an in house affiliate manager? Maybe you’re looking for an affiliate marketing company to manage your program.  Or are you an affiliate and just want to know what the affiliate manager you’ve been talking to is supposed to do for you, there can be a lot of questions …

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