The client came to us because they didn’t have luck with affiliate program managers in the past. The traffic sources were hard to determine, they found some end of sale interceptions via branded coupon phrases in Google, and lots of reviews being a source of traffic (which is value adding, but not top-funnel). We assured […]
Case Study – 7 Figure YOY Growth Via Top Funnel Affiliates Read More »
Yes, affiliate links are backlinks and they can work for or against you when it comes to SEO. This is because they are a link from one site to your website, and any link that points towards your website is technically a backlink. But not every backlink passes SEO value, and that is where the
Affiliate Links are Backlinks for SEO, But Bad Ones. Read More »
A good affiliate newsletter encourages your affiliates to be active in your affiliate program AND builds their loyalty so they open more newsletters. This is done by helping your affiliates make money, providing actionable items to grow their businesses, and provides strategies for short term bursts of sales and long term growth for your company.
How to Write a Good Affiliate Newsletter + an Example Read More »
There doesn’t have to be confusion when figuring out if a content creator should be an influencer, ambassador or an affiliate. Each content creator represents your brand, each one gets paid whether its a fee, product, or a mix; and each should provide value to your company. The confusion between which channel to place someone
The Difference Between Influencers, Ambassadors & Affiliates Read More »
If you’re reading this post you’ve been asked to forecast revenue (ROAS, return on ad spend) or a return on investment from influencers, YouTubers and bloggers. It can seem tricky at first, but it is fairly simple. You just need to collect accurate data points to plug into the formulas below. Then you can fine
Formulas to Forecast Blogger, YouTube & Influencer ROAS Read More »
Yes, influencers should absolutely be in your affiliate program and allowed to be affiliates. But there are exceptions to this rule. Before we get into when influencers should be affiliates and allowed in your affiliate programs, we should define the difference between the two. Influencers promote a brand or product for a fee. You as
Should Influencers Be Affiliates or in Your Affiliate Program? Read More »
