value adding affiliates

Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs

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One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them.  A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM).  Often times the company hired someone or a company who thought they were or pretended that they were […]

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Does Your Affiliate Program Add Value – Part 1 – Traffic Patterns

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One thing that many merchants with Affiliate programs wonder is if their Affiliate program is actually adding value.  There are tons of things to think about like coupon sites (remember that not all coupon sites are bad) that only send sales from people leaving your site when they see your coupon code box and search

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