Everyone is always looking for the best possible tools for doing Keyword Research for their PPC and SEO campaigns. The reality is that none of them are 100% accurate and that you cannot trust or rely on any of them. They can however give you a good guess to what is searched heavier than others […]
Google Insights for Keyword & Brand Research Read More »
Sorry to dwell on Variety being important, but it really is a huge factor to success with many campaigns and types of Marketing. PPC for example needs it when you move away from the trademark, product number and extension terms and want to start driving more traffic that is still targeted, higher volume and unfortunately
Variety is a key part of a successful General PPC Campaign. Read More »
Ok, I was talking to an AM and throwing some ideas at him for one of his Programs, even though he didn’t ask for them but I had some, and since I don’t do PPC as an Affiliate, why not share these ideas with him for other Affiliates, for him if he wants to pitch
Using Movies and TV to Choose PPC Terms and Negative Terms Read More »
One thing most people don’t think about when creating a negative keyword list for keyword phrases or keywords that have two words that make up one meaning. For example, if you are selling coffee tables online through adwords or through a different PPC program, you would instantly think that some great words are discount if
Things to remember when creating a negative keyword list on double word phrases. Read More »
The truth is that you will probably never catch every trademark bidder and even if you do, there is not much you can actually do about them. Even tools that search the web every hour could be missing your ads because of geotargeting and even if they scan from every city in the world, they
Brandverity and how can you catch trademark bidders. Read More »
So one thing I noticed when playing with Adwords in their new interface about a month or so ago was that you can set your preferred placements between the 1 and 10 spots in Google Adwords. For those of you that remember companies like Go TO which became Overture which is now Yahoo Search Marketing,
Google Ad Position Preferences. Can you pick the spot your ad appears in again? Read More »
