As an affiliate, a business owner or even a blogger, Facebook ads is a channel you do not want to ignore. It might not convert as well as Google adwords since you’re not showing ads during the research and shopping process, and their algorithm may not show you as well organically as it used to; but to make up for it the Facebook ad network is dirt cheap and can help you to drive sales, build a following and a loyal group of fans.
For this post I’m going to pretend to be an affiliate for my client SmugMug and show you 5 ways that I would run, target and track the effectiveness of my Facebook ads. It isn’t the full strategy, but it is more than enough to get you going.
Feel free to use this for your own SmugMug affiliate campaigns as well as tweak it to grow your following, customer base and business. If you’d like to try it in the SmugMug affiliate program, I’m always happy to have a skype call and we can work on building campaigns together. If you aren’t a SmugMug affiliate, click here to sign up now.