May holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand. You don’t want them creating …
May Holidays & Marketing Messages – What to Do and Avoid Read More »
A client asked why I recommended paying more money for an influencer on YouTube with 1,000 subscribers than someone with a massive and more engaged following on Instagram. Both influencers had similar audience demographics, but I insisted we pay more for the YouTuber who is smaller. The answer is simple, potential profitability and sustainable company …
Which Influencers Are More Valuable For Long Term Growth – Infographic Read More »
Many times you’ll see websites that auto generate the open graph, twitter card and even H1 tag from the meta title on the page. Not only is this bad for SEO, but it can negatively impact your ability to get traffic from social networks as well. Here is what each one is meant to do, …
Why Titles, Open Graph, Twitter Cards & H1s Need to Vary Read More »
If you’re not the type to whine and complain about Facebook reducing brand content visibility, then you’re the type who reads my blog. It’s going to be tough for a lot of people (because they used gimmicks like giveaways and invite a friend to build an audience), and increasing organic reach on Facebook now involves …
How to Use Facebook Tools to Find Your Audience & Increase Reach Read More »
I love my soon-to-be previous skin care cosmetics company. I swear by them (even though I’m giving them up) and if you’ve ever seen my bathroom, you know that’s true. Unfortunately they’ve lost me as a regular customer this month (after close to 10 years) because of one simple thing, their email strategy. When I wrote …
Twitter ads provide a unique opportunity for customer acquisition that you cannot get with many other ad platforms. Users go to Twitter for research, to find solutions for problems and most importantly to bitch about and at the companies that they’re upset with. It’s never fun to be on the receiving end of these people’s …
How to Steal Your Competitors Customers With Twitter Read More »
