Social Media Archives - Adam Riemer Marketing

Which Influencers Are More Valuable For Long Term Growth – Infographic

3 Comments / Social Media / By Adam Riemer

A client asked why I recommended paying more money for an influencer on YouTube with 1,000 subscribers than someone with a massive and more engaged following on Instagram. Both influencers had similar audience demographics, but I insisted we pay more for the YouTuber who is smaller. The answer is simple, potential profitability and sustainable company …

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how to create proper titles for google facebook twitter

Why Titles, Open Graph, Twitter Cards & H1s Need to Vary

Leave a Comment / SEO, Social Media / By Adam Riemer

Many times you’ll see websites that auto generate the open graph, twitter card and even H1 tag from the meta title on the page. Not only is this bad for SEO, but it can negatively impact your ability to get traffic from social networks as well. Here is what each one is meant to do, …

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how to increase facebook reach by finding your fans

How to Use Facebook Tools to Find Your Audience & Increase Reach

2 Comments / Social Media / By Adam Riemer

If you’re not the type to whine and complain about Facebook reducing brand content visibility, then you’re the type who reads my blog. It’s going to be tough for a lot of people (because they used gimmicks like giveaways and invite a friend to build an audience), and increasing organic reach on Facebook now involves …

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A FREE Multi-channel Email Marketing Strategy

2 Comments / Social Media / By Adam Riemer

I love my soon-to-be previous skin care cosmetics company. I swear by them (even though I’m giving them up) and if you’ve ever seen my bathroom, you know that’s true. Unfortunately they’ve lost me as a regular customer this month (after close to 10 years) because of one simple thing, their email strategy. When I wrote …

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How to Steal Your Competitors Customers With Twitter

1 Comment / Social Media / By Adam Riemer

Twitter ads provide a unique opportunity for customer acquisition that you cannot get with many other ad platforms. Users go to Twitter for research, to find solutions for problems and most importantly to bitch about and at the companies that they’re upset with. It’s never fun to be on the receiving end of these people’s …

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How to Use Pinterest Ads to Make Money

2 Comments / Social Media / By Adam Riemer

Many marketers think that Pinterest marketing is about creating boards, having contests where your followers upload images, commenting on pins and then cross promoting with other Pinners. All of these are great ways to engage an audience, but Pinterest also has a great ad platform that is very affordable to use. The cost per click are …

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