Social Media

which influencers are most valuable

Which Influencers Are More Valuable For Long Term Growth – Infographic

A client asked why I recommended paying more money for an influencer on YouTube with 1,000 subscribers than someone with a massive and more engaged following on Instagram. Both influencers had similar audience demographics, but I insisted we pay more for the YouTuber who is smaller. The answer is simple, potential profitability and sustainable company …

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how to increase facebook reach by finding your fans

How to Use Facebook Tools to Find Your Audience & Increase Reach

If you’re not the type to whine and complain about Facebook reducing brand content visibility, then you’re the type who reads my blog. It’s going to be tough for a lot of people (because they used gimmicks like giveaways and invite a friend to build an audience), and increasing organic reach on Facebook now involves …

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