Many times you’ll see websites that auto generate the open graph, twitter card and even H1 tag from the meta title on the page. Not only is this bad for SEO, but it can negatively impact your ability to get traffic from social networks as well. Here is what each one is meant to do, how to write them and a couple bonus tips.
- Title tags are used by search engines to display the topic of the page, browsers as bookmarks and to define the pages you were on for the forward and backward button.
- H1 tags are for the main topic of the content. It is different than a title tag because a title tag says what the page is about “red tshirts at amazing prices” where an H tag is “red tshirts” because that is what the page has on it.
- Open Graph titles are what Facebook uses to display the topic of the page and the algorithm optimizes for user relevance and potential engagement (although some people will argue differently).
- Twitter Card titles – This is what Twitter uses to pull and display to their users.