While Affiliate Marketing has changed from a Merchant’s and an Affiliate’s perspective with the tools, technologies and promotional methods available, Traditional Affiliate Network models have also begun to evolve into new business models as well. Some of the traditional affiliate networks have begun to evolve and offer more options for Affiliates and Merchants, while some are becoming dinosaurs. This post is more for merchants to help them know what is coming from some of the New Affiliate Network models and the new solutions they provide the industry with. It can also help both Affiliates and Merchants rethink the traditional affiliate network model and start to try some of the new Affiliate Network technologies out there. It could also be a good read for Affiliates if you want to see another side of the industry you work in.
I’m going to start with a basic overview of what a traditional affiliate network model is and then compare it to the new and evolving affiliate SaaS (software as a service) model. Afterwards I had the pleasure of talking to someone who helped to invent and build one of the first traditional affiliate networks and has now begun reinventing the Traditional Affiliate Network model with a new affiliate network model that can definitely be a huge win for both Merchants and Affiliates. It’s interesting to see what is going on and if you manage a program, you may want to pay close attention to some of the things in this post because it could save your company a lot of money while not having to remove many, if any partners. [Read more…] about How Affiliate Networks Have Evolved & What You Should Know