One thing I notice on a lot of sites that have traffic, but don’t generate a lot of sales, is that they forget to sell the idea and then provide a solution for how to create or replicate the idea they sold. It can be any type of site from a private Blogger to an In-house Blogger at an eCommerce store. It includes some Affiliates, content sites or even a resource site for specific products, niches and directories. Even step by step instruction guides and YouTube videos forget to do this. (I swear this post gets better and more interesting).
Anyone can write a post or a product list or gift guide, but not everyone does one that can maximize their revenue potential.
The trick is getting your visitors to see a need for the product (generating an idea), want to create the same results or product you talk about, or to use your resource to reach a goal (create the idea or product for themselves). It can be anything from a look to a family photo or even sending a gift.
By creating an image in your website visitors’ heads with them using it, or how to incorporate your post within their own lives, you can generate a want. That want can now turn into multiple streams of revenue for you.
It sounds obvious, but this could be a bit confusing. I’ll give you a few things to think about when trying this theory, and then some examples of how to stand out in different niches while creating a want and how to possibly sell products by generating ideas.
Here are a few things to remember to include within your posts:
- Forget about the obvious products and provide a solution
- Did you provide something unique that isn’t on other sites
- Make sure to bring up issues the reader wouldn’t have thought of, and always talk to the reader (Don’t say “I”
or “it”, say you and your. (i.e. it will look amazing vs. you will look amazing)).
If you cannot check off all three of these, then you may not be placing an idea and creating a need, want or solution for the visitor. This is where you can miss out on a big sales and revenue opportunity.
Here are a few niches and ways to make your content stand out, be unique and drive an image or provide a solution for your website visitors that can help make them want to buy products through your site and increase your revenue streams. (This is where the post starts to get interesting). [Read more…] about How to Make Money By Selling Ideas & Providing Solutions