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How to Create a Gift Guide With SEO, Marketing & Monetization Tips.

gift guides

Ready to create a gift guide for your blog, YouTube channel or a newsletter?  Then I’m ready to help!

The post below is something I sent to the partners for some of the companies that hired me as their affiliate manager to help them grow their traffic and make money. Instead of keeping the strategies private for our partners, I wanted to share them with you because everyone can benefit.

But before we jump in I’d like to note that gift guides are not just for the holidays. People search year round for gift ideas and this type of content is the perfect way to get that traffic.

Below you will learn how to create high quality gift guides, discover themes you can use (with their current estimated monthly search volumes), and talking points for how to pick the right modifiers for SEO.

I’ve also included some bonus tips like in the “Christmas Gifts for Wife” where I share good examples of how modifiers can make a difference in both traffic and conversions and “Yoga Gifts” where I share a big hint as to how to find better themes for your gift guides.

The post has three sections:

  1. Marketing Tips and Strategies
  2. SEO Tips
  3. Gift Guide Examples & How to Build Them

Gift Guide Marketing Tips and Strategies

There’s a ton of competition out there so you need to stand out.  Here are some marketing tips to keep in mind while creating your gift guide.

Please remember I share some of the best gift guide marketing tips in the theme sections below, so make sure you reach through each.

  • Use an odd number in your title tag. Odd numbers normally stand out better than even numbers.
    • If everyone showing up in Google already uses a 7, 11 or 15, try 33 or something larger. The goal is to look unique and attract attention.
  • Change the wording for your H1 tag so that it is for a blog reader and not a search engine searcher.  Title tags and H1 tags serve different purposes.
    • Title tags show up in search engines and are designed to get someone to click to your website.
    • H1 tags are visible on the page itself and should be written to get the user to engage with the content below it.
  • Set the list to be reverse order (ascending). This entices your reader to scroll to find the number 1 gift because it may be assumed that number 1 will be the best.
  • Look at the top ten results in Google for the gift guide theme you are writing about. Next write down the adjectives and numbers being used in title tags and meta descriptions. Now come up with a better adjective and wording mix that is not being used and incorporate these words into your title tag, open graph, rich pins and meta descriptions.
  • Open your guide with unique copy about the benefits to the end user (not just about why you like the gifts). This lets the visitor know they have found a place that lists the gift ideas they are looking for.
    • Bonus tip – Remember, the gift guide is to help them find a gift for someone else, not about you and why you want or like something. The opening is about their needs, the product descriptions are for the person they are buying a gift for!
  • Define why you are the authority on this subject matter in the opening of your guide. This helps build trust with your visitor. Talk about your experience in a situation, any degrees or certifications you have, and other accolades.
  • The Big One!!!  In your copy, talk about how the recipient will enjoy the gift that your reader will purchase. Don’t focus why you personally like the gift. The goal is to get the person to shop for someone else. By helping your reader picture the moment the person receiving the gift opens it, you have pre-sold why the gifts you recommend are the right choice.

Gift Guide SEO Tips

But marketing alone isn’t enough. You need to get people to your gift guide.  SEO and social media optimizations are perfect for this.  Here are some ways to optimize your gift guides to get more traffic!

  • Use proper header tags (H1, H2, H3) for sections and subsections. Header tags tell search engines and users what each section is specifically about.
  • Use UL and OL tags to define that this is a list for the search engines.
  • Make sure all the items on the guide are set in LI tags.
  • Use proper schema on the page when necessary.
  • Add a “best of section” to the top of larger lists that has two links. This helps users quickly locate your top gift recommendations.
    • Make one link your affiliate link so the person can shop and the other an anchor link to read more about the gift idea.
  • Find topics with at least 1,000 estimated monthly searches for the topic. This helps make sure there are people searching for gift ideas in your niche. If there aren’t people searching then you have to build the audience for it which is much harder to do.
  • Use a proper advertising disclosure at the top of your guide and also use proper attributes like “sponsored” and “nofollow” on your links when needed.
  • Write a unique description for every product included in your gift guide. Do not copy and paste from the store’s website or from another website.
  • Create a featured image that is properly named for SEO and has a clear message about the gifts “The 25 best motorcycle gifts for Grandmas in 2020”.
  • Make sure to use proper meta data for the social networks and intent.
    • Facebook has people being entertained and blocks clickbait so creating something engaging that is worth interrupting their fun.
      • Facebook images are also landscape rectangles or squares so make sure to consider this and upload something unique.
    • Pinterest images are vertical and people are specifically looking for ideas and lists.  You’ll want to choose titles and wording that is relevant to these queries vs. being interruptive like on Facebook and use Pinterests ad platform to find high search volumes.
  • Big Bonus Tip – SEO modifiers for gift guides are not just prices, people and occasions.  Think about international delivery and shipping speeds. This is a perfect opportunity for you to stand out and get a conversion.
    • i.e. 25 Birthday Gifts for 5 Year Olds that Ship Free & Overnight.

Now that you have some gift guide marketing tips, lets jump into some example themes with their estimated keyword search volumes. [Read more…] about How to Create a Gift Guide With SEO, Marketing & Monetization Tips.

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How to Create Content That Makes Money for Fall 2020

make money fall 2020

To say 2020 has been a unique year is an understatement. That isn’t a political statement either. This is a marketing blog and I keep things on a marketing level.

This year we’re facing multiple groups of people that feel very strong about their opinions when it comes to fall holidays and shopping seasons. We have pro-mask and anti-mask mobs. This year is also an election cycle. The drama even extends into a child’s well-being with groups of people for opening in person classes and groups of people against it.

Nobody is going to be happy with everything you do, so for this year forget trying to make people happy. Instead try to provide them with sound advice and strategies to celebrate and just try to live their lives.

Nobody is going to be happy with everything you do, so for this year forget trying to make people happy. Instead try to provide them with sound advice and strategies to celebrate and just try to live their lives.

Below you’ll find three of the upcoming shopping seasons and holidays and how you can create value adding content that can be easily monetized, attract backlinks, and help grow your subscriber base.

  • Halloween (this is the longest section)
  • Back to School
  • PSL (Pumpkin Spice Latte Season (it’s bigger than you think!))

Halloween 2020

I’m starting with Halloween content ideas because I love Halloween. It makes me happy just like PSL season so I’m ending with that.

Halloween is going to be unique this year. Americans are split on how to handle the covid-19 pandemic.

Some parents will not want their kids to go to indoor community centers for trick-or-treating where everyone is in the same room and the virus can spread. Other parents will insist on it because it is safer than being around strangers outside and it is what their children are used to doing.

I personally think that some communities are going to go back to traditional trick-or-treating with kids running outside from house-to-house.

Going back to outdoor trick-or-treating will allow for more social distancing. Not to mention that Halloween in general supports mask wearing which science has proven reduces the chances of covid-19 spreading. Outside trick-or-treating also provides families with some much needed outdoor exercise and family bonding time.

So how can you monetize this and grow your subscriber base? Simple, provide solutions and make sure they are accurate by sourcing them like I just did above with the CDC website.

Provide solutions for quarantining candy.

One of the first topics you can help people with is how to sanitize or quarantine candy.

People like me that are germ freaks are likely concerned about all of the hands touching the candy bars, especially if hands have been in mouths and everyone is breathing heavy from running door-to-door.

You can provide solutions to store the candy so that your kids cannot access it until the time frame for Covid-19 to die off has passed. Or you can look for an alternative options to sanitize the candy in a safe and non-toxic way.

For example:

  1. Decide how much candy your kids are allowed to have each day after trick or treating.
  2. Now label a few bins or plastic bags with each day of the week on the label.
  3. Next safely open the candy without touching it and drop it into the marked containers.
  4. Once the virus is supposed to be dead, you’ll be out of daily bins and can release the mother load back to them.

[Read more…] about How to Create Content That Makes Money for Fall 2020

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10 Things To Make Landing Pages Convert

landing page optimization
By @Olivier26 / purchased from DepositPhotos.com

Landing pages are the most important thing to have optimized, once you have a source of quality traffic.  If the landing page isn’t made to convert, you are not using your ad spends as well as you can.  Below are 10 of the most important things you need to think about and try to use (if it fits within your business model) with your landing pages to help them turn more visitors into leads and sales.  [Read more…] about 10 Things To Make Landing Pages Convert

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Why Sponsored Posts are Not a Monetization Strategy

If you build links or recruit Affiliates, you’ve probably come across a ton of Bloggers that demand money for a sponsored post or ads.  This is a warning sign to me 9 out of 10 times that they have no traffic, do not know what they are doing, they probably use follow me follow you for their social media accounts like Twitter and Pinterest (or worse buy fans and followers), and they rely on uneducated PR firms to let their clients be ripped off.  That isn’t all of them, there are a few that have rightfully built a traffic and sales generator that can drive sales and are worth spending money on.  I did a presentation at Pubcon on how to tell the difference between a legit blog and a fake one the other week and will eventually post it on here or on a large SEO site I guest blog on.  Anyways, if you are a Blogger and you think sponsored posts are good, can help you and are a decent monetization strategy, you have a somewhat good start, but not the right strategy, plan or idea.  We’ll go over sponsored posts with a one time payment for a sponsored post and also signing up with networks that provide constant flows of advertisers with sponsored posts in this post.

Why sponsored posts are usually bad for Blogs and Bloggers

There are a ton of reasons why sponsored posts are bad for you if you are a Blogger. If you rely on them for money, it’s even worse. It is not a long term strategy and can do a lot more harm than it can good. At the same time, not all sponsored posts are bad and can be a nice boost in income and content, but you have to make sure they are the right ones to do. Here are some of the things to think about from a Blogger point of view and a Merchant, PR firm or SEO point of view if you are working with Bloggers.

Short term vs. Long term revenue

Some Bloggers believe that this is a great way to completely monetize their sites.  The problem is that they are doing it as a one off and not measuring any actual metrics.  If they are being smart, they will include adsense, affiliate links and other things within their sponsored posts.  By using multiple ways to monetize your site, if it does rank and build traffic over time, you now have multiple streams of revenue.  Taking a one time payment and “selling a backlink”, which most of them do and is 100% against google’s TOS, is not a revenue model and you will probably never make a lot of money online.  It can be a nice bonus, but is not a real or long term business strategy.

Short vs. Long term relationships and money with sponsored posts

One argument that some Bloggers will make with using Sponsored posts as a monetization strategy is that they sign up with networks and have constant flows of sponsors coming through.  This is also a very flawed strategy for many Bloggers because they do not know how to use this properly.  Here are three reasons why and a way to use this to make passive income for the long run with sponsored posts.

  1. If the Blogger isn’t measuring sales and actual metrics like click throughs per post over a week, month and year they cannot prove they added any value or any return on investment for the sponsored posts and advertisers.  Having this data will help you to approach similar companies and even get them to buy ad space or come to you directly removing the middleman and generating more money per sponsored post.  If you don’t collect this data, and the main reason is you don’t have real traffic or a following, eventually the brands and advertisers will pull and you will have nothing left except a ton of sponsored posts and a dying blog.
  2. If you sign on with these networks and get stuck working with specific brands for sponsored posts, the products might not be relevant for your readership.  Vacuums may seem great for a recipe site because you might assume your visitors are moms with families or houses, but people want recipes and are there for cooking.  What if they have a maid service, what if they don’t have families or what if the vacuum isn’t relevant to their income level.  Give them products from the sponsored posts that are useful and relevant to your blog.  Cookware and cooking products could be more relevant and something to use for sponsored posts.The product can be better for your audience and you can tie it in more easily because it can be used with what you would have been posting anyways.  This keeps people reading your blog and hopefully keeps your audience going.  Also remember that you don’t just write about the product, give a ton of ways to use it and how/why it  is better or worse than others.  Show a video of it being used and compare it to other products.  This adds value and shows why you have agreed to let product xyz do a sponsored post.  Also, if the product from the sponsored post ends up being worse, show it.  It’s not your fault their product sucks, you were honest with your readers and they still got the paid sponsored post that you agreed to.  If they take the money back, you still have a post written that can drive traffic and you can still make money with it.
  3. If you do fall into the “lets start reviewing because I can make money”, you could bore your audience and kill it off.  In the long run, it may be better to do the sponsored posts and instead of just taking the money, set up between 3 and 5 ways to monetize the sponsored post.  Then do your keyword research, write it for your audience and the search engines and use it to grow your site and also generate a long lifespan of traffic and revenue.

Sponsored posts are a once off thing.  However, if you do get paid or have the same advertiser coming back over and over again, you could make a little bit of money.  If you do your research and build in other ways to monetize your traffic, then you can turn this into a passive income post instead of a sponsored post and potentially make more money in the long run.  If you do not have real traffic that can or will not shop, or the products are not relevant for your readers if you do have a real audience, the advertisers will eventually pull, you will cause damage to your readership and all of the hard work you did will have been for nothing since you have to start from scratch.

Content quality for sponsored posts

One thing that is important is the quality and relevance of your content.  If you have a cooking blog, your sponsored posts need to be well researched keyword wise, include all of the important SEO features, internal links and multiple ways to relate to your audience.  The products don’t just have to be cooking products either for the sponsored posts.  Using a cleaning wipe or disinfectant can be good as well.

Have your family or friends make a recipe that is sloppy or eat messy food like fondue while you video tape it and the mess being made.  Show everyone having fun and making a mess.  Once the mess has had time to dry and get stuck to everything, shoot a second video and display the effectiveness of the product that paid for a sponsorship vs. the products you would normally use.  This lets your readers have a real life situation (especially during the holidays) and actually shows a real life example of if the products from the sponsored posts work and how well they actually work.  This is great for sponsored posts.  You can also monetize the videos and sell products using this tool including the products from the sponsored post and competing products as well.

You can add in other forms of monetization like CSE widgets, datafeed product links, etc…  Now you have a quality piece of content that may add value to your current readers, can index well in the search engines if you wrote it properly with them in mind and shows that your blog (including sponsored posts) has awesome content when new visitors find.  Your blog and sponsored posts are also working with you to make money multiple ways instead of a one time payment.

Charging for posts that are actually value adding content instead of being sponsored posts.

One thing many Bloggers forget is that if someone comes to you with quality and non promotional content, like the examples above, don’t try to pitch a sponsored post or request money for sponsored posts.  Make sure there is a difference in your mind and your media kit.  If the post they write is amazing, relevant for your readers and well written for the search engines, take it!

Not only does this create less work for you, but it gives you a post to keep in case you have writer’s block, are swamped and cannot update your site or just want to take a break and not have to write something that day.  Chasing away content that could rank well, add value and drive traffic is one of the dumbest things on earth and shocks me when I see it happen.  By saying you want them to pay for a sponsored post, you might make a little bit of money, but the content will not be as good, will be more promotional instead of value adding since they are spending money and it will hurt you more than help you because you just chased away amazing and well written content.  Think about long term revenue instead of the quick little amount you charge now.  The well written and properly SEO’d post could bring in revenue for years instead of a quick and small one time fee.  If I have to pay for a post, I usually walk away.  If it makes sense to pay for the post, I will not do keyword research and the article will be nowhere near as good or rank even closely as well as a properly written and pure value adding post would have.

Telling Google you are selling links is probably not a smart idea just like buying links because the post is listed as a sponsored post.

One last thing about the majority of blogs I see that sell sponsored posts is that they list you will get a backlink or link back to your site if you buy a sponsored post.  This is 100% not a good practice for Google.  Even if it is no follow.  No matter what, you should not sell backlinks, even as part of a sponsored post.  It is easy to take a screen shot of your site selling this and submit your site to the engines for selling links.  You can take the advertisers using you and report them to the Penguin reporting tool and show the bad SEO neighborhood they are using to rank their site in, which will in turn can hurt your site, your advertisers and your revenue.  It is bad for everyone involved and all stemmed because you thought you should do sponsored posts.

Using sponsored posts as a main way to monetize your site is not smart.  Not only do you set up a huge welcome mat for the search engines to come destroy you, but you can do real damage to your readership if you do not have the right kind or the right type of sponsored posts on your site.  Using sponsored posts as a boost every once in a while can be ok, but make sure you also keep the number of review or sponsored posts to a minimum, keep your sponsored posts relevant to your readers and also make sure you have multiple forms of monetization within the posts so that you can continue to make money in the long run.  The difference between the people who last for a long time and the rest of the 99% of the Bloggers is that they keep everything relevant, use multiple strategies to monetize their sites and don’t fall for the easy sponsored post route.

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Did you sabotage your blog from making money with giveaways and reviews?

I’ve done a million posts about giveaways and reviews for Bloggers, but one thing I never actually wrote about was the fact that going from a quality content site to a giveaway and review site could potentially cost you a ton of money in the long run.  Once you build a following that is there for your content about parenting, cooking, DIY projects, etc… everyone wants access to your readers.  These are people that come to almost every post, trust your opinions and actually follow your advice.  The trust that you have built is what branding is about and can drive sales because they know that if you are recommending something it is probably a good product.  Unfortunately that is when the advertisers, PR agencies and giveaway companies start to try to get a hold of you the most.  Although it is tempting to take their giveaways and it can cause a spike in traffic, it could not only start to cost you your SEO by creating a bad SEO neighborhood, but it could cause you to no longer be able to monetize your sites through multiple channels.  Here are a few things to think about if you are starting to get calls and emails from people wanting you to do a giveaway and why you may want to be careful.

Keeping high quality traffic can help monetize your blog

Traffic quality.  The most valuable thing and hardest thing for a Blogger or website owner to build is quality and relevant, repeat traffic.  If all of your traffic is going to one or two pages because they rank well in a search engine or on a social media site, but not coming back for each new post, you don’t have a loyal following.  For those of you who can get repeat traffic to come for every post, not just giveaways or to a specific post, you have what everyone wants, a trusted following.  When your posts go from providing quality advice that helps people to giveaways and product reviews, you are no longer feeding your readers what they want and they start to leave.

If it is a giveaway/review site and people are coming in for the giveaway, your traffic might be growing and on every post, but the quality is usually very low, doesn’t shop and only wants free things.  When your advertisers stop seeing the click throughs that generate revenue, have a high bounce rate, stop seeing what does click through your links turn into sales and when your affiliate links stop generating sales, you have now begun to kill your readership because you went from giving them high quality content and are feeding them free giveaways and not advice.  It isn’t bad to do a giveaway or review every once in a while, but you need to make sure that the main content is focused around what your readers originally came for.  If your loyal readers stop coming because they get tired of giveaways and reviews, you don’t have time to respond because you have a ton of incentivized comments, etc…, you now need to start over, rebrand your site and hope that the random reviews and giveaways haven’t hurt the quality of your site for the search engines.  You might have been able to produce a ton of Affiliate sales in the past, but if you’ve killed off your quality traffic with giveaway and review traffic, when the affiliate sales die, the advertisers will start to pull as well.

Reviews are fine, but don’t let the quality or relevance to your readers drop

Reviews to build a higher quality audience and help generate revenue.  If you know specific types of products generate a lot of interest and can generate sales, stick to those types of products.  You also want to get the buyer demographics from the PR firm or company doing the giveaway to make sure it matches your readers.  By keeping reviews targeted and tying in how it can benefit them with demonstrating them, you help to give your readers the content they always came for and you are able to not attract the lower quality giveaway traffic that only wants to win something for free.  Using a video instead of just posting content or pictures is also a great way to add trust and show how the product can benefit your readers.  Even if you love the product, remember that if it isn’t relevant to your readers and doesn’t generate interest, you may not want to do the review since it won’t be relevant and can cause people to get annoyed and leave your site.

Ask for sales and traffic reports and compare them to your SEO

Know how your audience reacts.  It might be scary to ask for traffic and sales reports from your advertisers, especially if you didn’t get many click throughs, but by knowing what your audience reacts to you can better pick and choose what products they will like and then do the review or use Affiliate links after buying the product to generate revenue.  One thing you’ll want to think about and compare are the keywords and social media sites that are driving traffic in as well.  If you let the post sit for a while and then get your report, you may be ranking in the search engines or had a pin that went crazy on Pinterest.  This is something that could easily skew your numbers and drive relevant traffic but may not happen on other posts.

The important thing to remember about blogging is that once you have a loyal following, you need to keep feeding them content that they will want to read.  If you change over to giveaways and reviews instead of information and things that will benefit them, you could drive them off.  You could also build a following that looks great, but may cause you to lose your loyal following and also no longer be able to make as much with Affiliate links, Advertisers and other channels of revenue.

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5 Unique Ways to Create, Monetize and Distribute Gift Guides

One of the most popular ways to generate sales during holiday season is with a gift guide.  The typical gift guide that Bloggers, Social Media Marketers and Ecommerce stores use is starting to die off in terms of how effective they are compared to past holiday shopping seasons.  One of the main reasons could be that everyone uses the same type of holiday gift guide an distribution as everyone else.  Many Bloggers use the same advertisers and also the same promotional methods.  By thinking creatively you can push them in new ways to drive new traffic and hopefully make more sales.  If you don’t know what a gift guide is, here is my post on how to create a gift guide.  The post should be able to help you to think about how to create niche gift guides that can be more targeted and get more shares, backlinks and sales if people find, trust and like them.  After you’ve created your gift guides, here are 5 more ways that you can create and promote a unique gift guide, while using the products from a few of my client’s affiliate programs, whether you are a blogger, social media strategist or even how to do it if you are an ecommerce store or just someone who does this for fun.

1.  Theme it to a popular niche – Instead of worrying about boys pajamas or womens slippers, why not try a funny bunny themed one for women and girls.  You could include bunny slippers, pajamas with rabbits on it or even tie in recipes like carrot cakes and other rabbit related things.  Next go out and find presents that have some sort of tie in to bunnies like faux fur blankets and coats or even 24 “karat” earrings or jewelry.  You could even do novelty products like Looney Tunes characters, famous movies starring rabbits or even cotton bedding and make a joke about cotton tails.  By choosing a name like The Funny Bunny Gift Guide for Women you might be able to stand out above the other sites with boring gift guides and gain all of the attention you would have missed.   Find these products inside this program to do a funny bunny or even a green, grouchy and grinchy christmas featuring Oscar and the Grinch.

Here’s another example that you can create with this client’s affiliate program.  Instead of worrying about including fruit gifts or floral gifts, why not try a gluten free, international or Champagne themed one for adults.  If you go for an international theme, you could include foods, oils and flavors that are unique to specific regions or countries.  Once you have those, you can cross promote recipe books that tie in those flavors or products.  You can also tie in gift baskets from our store that feature these unique culturally appropriate gifts.

Next go out and find presents that have some sort of tie into the theme like photo books of France or elephant statues from Africa.  You could even do novelty products like Russian nested dolls and take your gift guide even further by having a continent as a theme and start with a large box and a gift from each country in each box until you get to the bottom.  By creating a fun way to theme a gift guide and deliver it to the people who read and would be buying the presents, you may inspire them and they could shop for your entire catalog, not to mention might come back because you gave them something creative to work with.

One other unique idea for a niche gift guide is to break it out by life stages.  Do a couples first holiday gift guide and include some of the more romantic products from this program.  You can then include a section for lingerie, bedroom supplies, etc…, first Christmas couples ornaments, gifts and other presents to give to them and a ton of other things specifically geared towards couples on their first holiday season together.   One really fun one could be a guide on how to survive the inlaws as a married couple for the first time.

2.  Pinterest – Once you have your gift guide set up and ready to launch, don’t forget to include the proper images for each product and other things you’ll need for your Pinterest marketing strategy with your gift guide.  Pinterest can play a huge role in your Q4 traffic and revenue.  If you aren’t using it, then I highly recommend you start.  I’ve even started to find ways to drive traffic that is relevant in a B2B market and that can convert into sales.  Pinterest isn’t just posting pictures or sharing recipes, it is now a full fledged traffic and shopping engine for the B2B and B2c markets.

What you may want to do is to create a board for each of your gift guides and name them the same name as your gift guide.  Now you can gain attention to your guide by pinning other people’s related gifts to your pinboard and you can also incorporate your own gift guide in, and then pin each gift from the post to your board.  If you can get the right people to find and repin, pin or share, and follow your gift guide pinboards you can start to drive more traffic and hopefully make more sales.  Just make sure you don’t pin anything with a store’s brand, logo or url on them because the Pinner may go directly to the store and skip over you.  Having a fun name for your gift guide can also get the attention of other Pinners and bring in more traffic and sales.

3.  Twitter and Facebook – Don’t forget to push your unique guides out across Twitter, Facebook and other channels.  One thing that is important to remember is that not everyone on your social channels are on your newsletter lists and vice versa.  There are numerous ways to distribute your gift guide on social channels, and here are a few of mine.

One guide a week – Create numerous guides that are all relevant to your readers and followers but different in theme.  Use something unique that would target a different interest or person that these people would be shopping for.  Then you create the guides and dedicate one day of the week and post it to your feeds and channels.  You could do a gift guide day on Monday or Friday and post a few of the products from the guide with your links back to the guide, then post the entire guide when you normally get the most responses and click throughs from your shares.   Just make sure you don’t over do it with the products or even try pushing all of your gift guides out one a day so that you don’t overwhelm your readers, followers and fans.  You want to give them time to shop through the guide and give them a new one the following week when they are ready for new products and recommendations.

One product a day – By taking one product a day from your gift guide and dropping it out to the world on social media you can run a contest where the person who can guess the theme of the guide before you post it at the end of the week can win a prize.  You will have to talk to a licensed attorney or certified lawyer to make sure your contests are legal, but this could be a great way to get exposure and also help build interest across your networks.  One other option if you have a larger guide is to drop two or three products each day from the guide to help people guess the theme easier.

4.  Make an impulse buy guide just before the holidays are over.  Think about walking through some of the large bed and bath, houseware and large electronic stores and the products they place right as you are waiting in line to pay for your products.  You’ll normally see beverages and candy which are great after you’ve been shopping, but cold drinks and candy aren’t always relevant to your online visitor.  Instead look at the other products which are novelty candies shaped like Sci Fi movie figures or As Seen on TV Products.  By finding these impulse buys and stocking stuffer gag gifts, you can do an entire last minute gift guide for your readers based off of impulse buy products while they are in shopping mode so they can find really cool, but useless, gifts that they still need to buy.

5.  Last minute gift guides and shipping guides. One thing I haven’t seen done is a last minute gift guide or still time for shipping guide.  Everyone rushes to finish their shopping at the last minute.  There is someone you didn’t expect that is coming to your house or a party, you get in a relationship or someone in your family does, etc..  By going through your regular gift guide, including the last day to ship, a coupon code and a great description that would get the person to want to buy the products, you may be able to generate extra income by helping them find those last minute items and creating a sense of urgency with the last day to ship.   One other thing you may want to do is include two or three stores with the products, the prices and last day to ship on each.  This will help your readers, followers, etc… know where they can buy the perfect last gift, what it may cost and when they can have it by.  This can add trust, a great customer experience and help you to get them to come back to you for more ideas next year.  Having multiple store options can also be helpful if one or two of the stores are sold out so your users can find the products and you can still get the sale.

Gift Guides are an amazing way to drive sales during the holiday season.  If you get creative and can make one that really stands out, then find a unique way to distribute it, you may be able to grow your audience, increase your sales and have a much better holiday season revenue wise.  Try to look at what and who your readers are following (you could try a survey to see what other sites they read) and then see what you can do compared to their efforts that is unique, that they haven’t thought of and really drive more sales.  If you have any other gift guide ideas I didn’t mention here, please feel free to share them below.