A page with “high conversion intent” does not mean it will be a high converter. This is because the intent of the user changes based on where the user came from. When doing conversion and monetization optimization, we split traffic by channels and website paths. And this post walks you through the reasoning as to …
May holidays include shopping, celebrating, appreciation, and mourning losses. That is why it is important to get your messaging right. Don’t only look at your marketing messaging and imagery, look at what your affiliates, ambassadors and influencers are saying. What these people say is a direct reflection on your brand. You don’t want them creating …
May Holidays & Marketing Messages – What to Do and Avoid Read More »
Countless businesses (and potentially your own if you’re reading this) have gone from successful to the graveyard and at no fault of their own. Whether it is a Facebook page that was given false metrics or got shut down without warning or what appears to be happening with OnlyFans. Your income and your company should …
OnlyFans Alternative – How to Not Rely on One Platform Read More »
Good copy above your product grids can reduce costs, increase conversions and add to the user experience. This is true even though that same copy sometimes pushes products below the fold. So how do you have a conversation with branding, design, UX, paid search and operations to get them on board with adding copy above …
How Copy Above Product Grids Increases Ecommerce Conversions Read More »
A quick note before reading: I was originally going to publish this on Wednesday. Unfortunately a well known and very loved person in the SEO space died of Covid-19. Even though this post is not for my SEO readers or the SEO space, it would have been inappropriate to publish then. Thank you for understanding …
Ready to create a gift guide for your blog, YouTube channel or a newsletter? Then I’m ready to help! The post below is something I sent to the partners for some of the companies that hired me as their affiliate manager to help them grow their traffic and make money. Instead of keeping the strategies …
How to Create a Gift Guide With SEO, Marketing & Monetization Tips. Read More »
