I’m about to head out of Paris and go to speak in London which I’m completely excited about. Paris was amazing, but confusing. The people were awesome, but they really need to label things better. I have no idea how people can find their way around or know what to actually see? Even the exit […]
So Paris? Kind of loved it, but was really confused & your website user experience Read More »
Split testing is a great way to learn more about how people will behave on your site, how your current customers react and interact with it and how you can increase conversions as well as your average order value (AOV). When you finally find a design, copy, images, colors, calls to action, etc… that give
If You Are Split Testing Your Site, Read This First. Read More »
This post is more of something that annoys me, and then also a really cool stop motion video that has nothing to do with the topic. Feel free to skip the post and go to the to the video if you don’t want to read the post lol. The topic of the information in the
Title Tags for Navigation and a Really Cool Video. Read More »
A few years ago, maybe a couple actually I wrote a post about Effective Newsletter Writing on a very popular Marketing forum. That post got thousands of views and a lot of comments and gained a lot of attention. The thing is though that newsletter writing is one of those core Internet Marketing Staples that
Tips for not Alienating your Newsletter Audience Read More »
Sorry to dwell on Variety being important, but it really is a huge factor to success with many campaigns and types of Marketing. PPC for example needs it when you move away from the trademark, product number and extension terms and want to start driving more traffic that is still targeted, higher volume and unfortunately
Variety is a key part of a successful General PPC Campaign. Read More »
Merchants and Online stores, adding phone numbers to your website homepages and in really visible places is a seriously good idea; especially if you want to raise your costs, agitate your Affiliates and reduce your online sales, not to mention distract the person from shopping online. Now I understand you don’t want to miss a
Adding a phone number to your website homepage is a great idea! Read More »
