The “best selling” product or product category on an ecommerce site is not normally the one with the highest number of sales or largest dollar amount in sales. It could also change depending on your goals like moving inventory, increasing AOV, and improving profit per customer. If a product shows up in Google via SEO […]
Your Best Selling Product is Not Based on the Number of Sales Read More »
A question I am asked by peers, by clients, and prospects is if I’m so good at my job, why don’t I do what it for myself. It is a good question, and there’s a simple reason. I don’t want to own a store and deal with warehousing or logistics, I didn’t like the lack
Why I Don’t Have a Store or Do it for Myself Read More »
No matter what field you’re in, you will be faced with a “test” or “new way to do things” that has a potential to cause channel damage, or financial, technical, or emotional harm to the company. In almost all situations the end goal is to be beneficial for the company and not result in something
Alternatives to Saying a Test or Project is “Bad” Read More »
I have an SEO client where I thought I was going to be let go about a year ago from around today. I wasn’t, and they kept renewing (which is good because I love working with them.) Then all of the sudden the projects I was supposed to work on in my contract were now
How I Re-Made Myself Valuable Upon the Completion of a Project Read More »
Letting users opt-out of advertising or remarketing, email and SMS campaigns, as well as subscriptions can build brand loyalty, grow your sales, and get you top-tier backlinks. When implemented correctly you are doing something good for your users vs. chasing a single sale. By being supportive at specific moments in their lives, you become the
An Easy Way to Use UX to Build Loyalty & Get Backlinks Read More »
Over the last twenty years I’ve had the pleasure to meet, work with and work for 1,000’s of incredible marketers, founders, CEOs, affiliates, strategists, assistants, managers, operations people, etc… Most of them don’t need the attention, and many are busy focusing on their own lives rather than building a brand around themselves. That’s one of
A List of Less-Known But Awesome Marketers, Founders & Strategists Read More »
