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This year has been especially busy with red flag emergencies.  Sites that once produced sales or businesses whose leads stopped overnight wake up and see nothing, then hit panic mode.  Do not be one of these business owners, instead read this post and process the situation before reacting.

Although there is not a one size fits all solution, I help companies with this regularly and am going to share some of the ways I approach these situations before developing a custom plan and strategy unique to theirs.  Use these steps as a starting point and to help trouble shoot a way to work through the issues you’re website is facing.  If they don’t work, feel free to contact me using the form on the right and I can help to troubleshoot with you.

Steps to Find Out Why Website Sales Stopped:

1. Find the missing traffic or sales
2. Look for where you can recover immediately
3. Test your sales or lead funnel based on the channel or broken piece
4. Find the right person to fix the specific issue

Now let’s go into more detail on each.

[Read more…] about What To Do When Sales & Leads Stop Overnight

AdCombo reached out and asked me to do a sponsored review.  Below you’ll find everything good, bad and in between that I could see when going through their CPA network.  The post is based off of my initial reaction and as I went through the process from a publisher (and potential advertiser) standpoint.  I encourage you to read through the entire post.

Note: This process started out negative because I had to jump through a few hoops.  However, that is also the same reason I found myself really liking this CPA network.  I now enjoy it enough that I am recommending it to one of my non US clients that needs a solution for international traffic.  I never thought I would recommend a CPA network to a client, but AdCombo impressed me so I am…with restrictions and some precautionary warnings. 

Homepage:

[Read more…] about AdCombo CPA Network Review

If you’re a local business with a brick and mortar location, driving foot traffic is vital.  Advertising is expensive when you compete on PPC as well as in media buys including local print publications.  You also cannot track it as easily if you don’t have a good marketer working with you.  However, if you get creative there are some affordable ways you can still bring people into your business and convert them into sales.  The trick is making sure that you target the right people and have something that is directly relevant to them.

Below you’ll find three options to target tourists using games like Pokemon Go, dating apps and even maps like Waze.  This can be applied to everyone from tourists to locals and even people passing through.

[Read more…] about 3 Mobile Advertising Options Perfect for Small Businesses

This is a sponsored post and I have been paid to write about the affiliate program for IQOption.  I have zero idea of how binary options work, if they’re legal to use in the USA or if this is a good company to work with.  It is only my review of their affiliate program, but does contain honest opinions.  As with any other sponsored post or review, it is up to you to do your own work when researching the program since they change with management, company executives or overall marketing strategy.

What I really liked about the IQOptions.com program, as opposed to other European affiliate sections, is that it automatically takes me to the language version they expect me to know. Others programs may make the language responsive for the homepage and main site, but they normally forget to translate their affiliate sections and communications.  That’s a good sign in my book that this program has a manager and web team that understands an affiliate, and their referrals needs.

Once I clicked through to their affiliate section, I discovered spammy text.  It’s a clean design, but using wording like “highest payouts” and “best converting offers” is always a huge red flag.  If this was me researching a program they would have fallen lower on the list of ones I may try.  I can however say they paid for this post ahead of time so they’ve made good on their money with me.  When you find legit companies and programs that have this spammy text, that normally means they had a bad consultant help with them.  You may flag them, but don’t always count them out.

I don’t know what the case is here, but the manager I had been talking to paid me on time, is very responsive with me and I’m hoping they edit this content to be more relevant for potential partners by talking about tools, support and then payouts.  I’ll happily help since the rep. that contacted me seems very eager and a nice guy.

Now let’s go into the actual IQoptions affiliate program, the tools they offer and see if we can find some good info if you’re looking for european binary options affiliate programs (I sort of love saying that, even though I have no idea what it means).    [Read more…] about IQOption Review – an EU Binary Options Affiliate Program