(Please note many of the links below are affiliate links and I’ll earn a commission if you shop through them. Some are affiliate links and I will not earn commissions like the SmugMug link. I’m sharing it because that is the only way for you to get a discount on a new account. Others are a for me to track because I like data.).
Many of you know I manage the affiliate program for Cratejoy.com. That means I get to work with awesome content producers from bloggers to YouTubers, and I also get to talk to small business owners who create monthly bits of happiness for their subscribers.
TL:DR (Too Long Don’t Want to Read) – Skip to the bullet list below and go to the section relevant to your niche. You’ll learn how to source product or get ideas to create your own subscription box and subscription service.
The box owners curate monthly packages with everything from local and international foods to kids crafts, geek and fashion boxes, STEM and educational kits, books with interactive gifts to match the chapters, and even a kitchen sponge of the month subscription.
There are more than 2,000 boxes available for consumers, but what happens if the owner’s city goes into lockdown or sourcing product becomes tricky. It could be anything from their farmers market closing because of quarantine or a hobby store where you’d normally source crafting supplies shutting down for being non-essential.
Just Because Covid-19 is Here it Does Not Mean You Have to Lose Subscription Box Subscribers!
If this happens, marketing and creative strategy come into play. That is my specialty and what I help clients with. As a way for me to give back and encourage small businesses like mine to not give up, here is what I normally get paid for totally free for you to use. Any shares or likes and comments are greatly appreciated.
If you’re a box owner, you could offer pauses on your boxes to save subscribers, but you can also offer the following strategies as an alternative and work to keep more active users.
If you do not have a current subscription box, use this post for inspiration to launch one. If you reach out to me through the contact form, I’ll connect you with the Cratejoy marketplace team and get you their instructions on how to launch a subscription box service.
Cratejoy does not know this post is coming, so I hope it is a good surprise for them and is another thing I can do to support my clients as well.
Here are the current niches I have ideas for. Feel free to skip to the most relevant section if you do not want to read the entire post. As I come up with more ideas I’ll add them to the list. Feel free to leave a comment below with your own way to source product or keep a subscription box going in the comments section below.
How to Source Product for Subscription Boxes & Keep Subscribers:
- Food Boxes
- Pet Boxes
- Fitness Boxes
- Kids Crafts
- Kids and Young Adults Books
- Adult Books
- Photography and Art Boxes
- Sex Boxes
- Cocktail and alcohol boxes
One Thing To Know Before We Go Into Sourcing
Before we jump into the options to keep your subscription box subscribers happy, there is one thing I am going to be recommending you do. Use your phone, camera or computer and stream out to Facebook and YouTube. By doing this you can engage your users, grow your audience and save the video.
That video can then be optimized for SEO and work to build you new followers and new subscribers. It is as simple as clicking “go live” so don’t get nervous with the technical terms.
People being quarantined and needing to isolate is increasing viewership and watch times for my video clients which makes sense. Now is the perfect time to engage your users instead of losing them. Here is what I would do if I had a subscription box company or was going to start one by niche.