Loyalty and Cashback sites get a horrible wrap because of the heavy use of adware with some of the largest and some of the smaller ones, fraudulent orders and a lack of perceived value from them. The reality is that with loyalty and cashback sites there is a definite possibility that you will end up […]
Is Your Affiliate Program Adding Value – Part 5 – Cashback & Loyalty Sites Read More »
One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them. A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM). Often times the company hired someone or a company who thought they were or pretended that they were
Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs Read More »
Before you read this, please understand that this is only my opinion. Networks and Adware Affiliates will disagree and argue out the other direction so please judge for yourself and form your own opinions on this topic and these types of Affiliates. So the very controversial subject of adware is here. Before we go into
Is Your Affiliate program Adding Value – Part 3 – Adware Read More »
So in the second part of my series, Does Your Affiliate Program Add Value, I want to cover Trademark Bidders. They are those people that “only want to poach off of people who are already your customers, have seen your ads or are in your shopping carts but leaving to look for a coupon”….so can
Does Your Affiliate Program Add Value – Part 2 – Trademark Bidders Read More »
One thing that many merchants with Affiliate programs wonder is if their Affiliate program is actually adding value. There are tons of things to think about like coupon sites (remember that not all coupon sites are bad) that only send sales from people leaving your site when they see your coupon code box and search
Does Your Affiliate Program Add Value – Part 1 – Traffic Patterns Read More »
There are a ton of different types of Affiliates out there and many people think to approve them all in. Companies who are new to Affiliate Marketing usually don’t think about why they should or should not work with particular types of Affiliates. The reality is that not all Affiliates are good to have in
The Different Types of Affiliates and Why You Should or Should Not Work With Them Read More »
A common practice, or one that was actually seen as something that was good years ago was trademark bidding in Affiliate Programs. The Networks would encourage it and convince Merchants that it was a good thing and many Outsourced Affiliate Program Managers would convince their Clients of this as well. But why would they do
Should you allow Affiliates to bid on your Trademarks? Read More »
I recently got chewed out by an Affiliate who applied to one of my programs. His entire pitch (which actually isn’t his but a very old con artist one) is to buy merchants trademark names with the word coupon, or review, or a misspelling and then build the site around the domain name or trademark.
Are Affiliates who buy urls with your name in it bad? Read More »
One question that comes up all the time for Merchants with Affiliate programs is “Should we pay Affiliates on Repeat Customers and Repeat Purchases?”. Merchant’s say no and Affiliates, OPMs and Networks say yes. But in reality what is the right choice? Let’s break it down and think of the good and the bad with
Should you pay Affiliates on Repeat Customers? Read More »
Affiliate Management Your affiliates should be bringing new customers to your company, not intercepting your own traffic at checkout or with a brand review. And that’s what makes our affiliate management services unique. Your bottom line is always our priority. When you hire us as your affiliate managers, you get: Strict enforcement of the program TOS
Affiliate Management Read More »
