Search Results for: affiliates

Is Your Affiliate Program Adding Value – Part 4 – Managers & OPMs

One of the things that many companies forget about is that it isn’t just the Affiliates which could be taking advantage of them.  A lot of times it is the Affiliate Manager or Outsourced Program Manager (OPM).  Often times the company hired someone or a company who thought they were or pretended that they were […]

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Is Your Affiliate program Adding Value – Part 3 – Adware

Before you read this, please understand that this is only my opinion.  Networks and Adware Affiliates will disagree and argue out the other direction so please judge for yourself and form your own opinions on this topic and these types of Affiliates. So the very controversial subject of adware is here.  Before we go into

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Does Your Affiliate Program Add Value – Part 2 – Trademark Bidders

So in the second part of my series, Does Your Affiliate Program Add Value, I want to cover Trademark Bidders.  They are those people that “only want to poach off of people who are already your customers, have seen your ads or are in your shopping carts but leaving to look for a coupon”….so can

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Does Your Affiliate Program Add Value – Part 1 – Traffic Patterns

One thing that many merchants with Affiliate programs wonder is if their Affiliate program is actually adding value.  There are tons of things to think about like coupon sites (remember that not all coupon sites are bad) that only send sales from people leaving your site when they see your coupon code box and search

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